Yandex launches Yandex.Zen for content creators
Yandex announced the launch of Yandex.Zen for content creators who wish to be published in the service recommendations feed. Daniel Trabun, the project's media director, told about this during the YaC conference.
The platform for publishers, brands and authors allows everyone to create their own channel or publication in Yandex.Zen and publish their materials there. Now Zen is not only a distribution platform, but also a platform for creating content.
The platform will allow publications to monetize their content and receive referrals to their sites. To measure the transitions, this morning a mark was added to all links with Ya.Zen, which allows you to estimate the volume of transitions. In terms of the volume of website transitions, Zen beat all social networks:
From today, anyone can register in Yandex.Zen, open their own channel and start creating their content with the help of a special editor.
Publishers will be able to monetize their content by connecting direct sales and advertising networks to their channel in Ya.Zen. Brands that are describing their projects in an interesting way, will be able to post free advertising on Ya.Zen. As for independent authors, they will be able to connect advertisements to their publications and receive money for viewing. Also, to encourage authors, Yandex will reward the best of them monthly with grants. During 2017, Yandex wants to distribute $1 million to independent authors.
Particularly for mobile storytelling, the Zen developers created the format of materials called "Narrative". Such a format consists of several screens with different content, which the user can swipe at his own discretion and at his own pace.
This format will be available to Zen users this summer.
