#CÎROC VS #FineFrenchBrandy echoes the iconic spirit brand's history of innovation and the continued development of the CÎROC #lifestyle. With the resurgence of brown spirits as the drink of choice amongst a larger consumer segment, CÎROC refused to settle for only a segment of the market, making way for the introduction of CÎROC VS. "I thrive on opportunity. CÎROC consumers drink aged #brownspirits alongside #CÎROCVodka, so it was obvious that it was time to take CÎROC further than it had ever gone. CÎROC VS is changing the game," said Sean 'Diddy' Combs on the launch. The roll-out of CÎROC VS will commence with an eight-city #tour beginning on June 18th in New York and continuing through summer called the VS Lounge. Bringing the CÎROC VS experience to #keymarkets, CÎROC #brandambassadors and #liquidexperts will travel the country introducing #consumers, #retailers and top accounts to the quality of CÎROC VS. Educating the public on the superior #drinking experience of CÎROC VS, Sean 'Diddy' Combs and #CÎROC are committed to celebrating life responsibly. Retailing for an average MSRP of $35.99, CÎROC VS Fine French Brandy is available at select retailers in #NewYork, #LosAngeles, #WasingtonDC, #Houston, #Miami, #Atlanta, #Detroit and #LasVegas and on reservebar.com. #drinkstagram #dontdrinkanddrive🚫 #drinkresposibly #designateddriver