Ever wonder what's behind JEMEL KENT'S LOGO/BRAND design philosophy?
1. Jemel Kent is the name of my prodigy - a marvelous gift from God.
I think that one way to honor our children is to leave a legacy reflective of our love, sacrifice, and success.
When our small company is struggling with something, I always look back at the primary reason why I ever put this up. This makes me realize that my conviction and motivation, mission and vision are far bigger than any possible challenge we may encounter.
2. The mushroom head is standing atop 2 letters of our brand - L, and K.
"L" - LOVE, "K"- from the Latin word KAPPA - which means OPEN Hand.
Jemel Kent is always ready to share "love with an open hand" - this is the reason why we work closely with the local community.
3. The strands under the Mushroom Cap is numbered 8! wow - coincidence? NO. 8 (八, BĀ) - LUCKY. 8 is the luckiest number in Chinese culture because 八 sounds like 發 (fa), which means “wealth”, “fortune”, and “prosper” in Chinese.
We want customers to experience happiness, influencing better health by choosing good food!
4. Color ORANGE? - Well. Orange is the color of Joy, Balance, and Fascination.
We always want to satisfy customers by bringing JOY. We just don't sell products, we sell experiences.
We think that in every aspect of our lives, BALANCE is critical. that's why Jemel Kent is neither salty, floury, nor hard - PERFECTLY SEASONED with PASSION.
FASCINATION - Mushroom is neither a plant nor an animal. Something that evolves out of waste. Need I say more? Indeed it is FASCINATING!
Always visit our website www.jemelkentsmushroom.com for exciting news and happenings!