Pursuing Meaning in Pop Culture
***Article first appeared in the Fall/Winter 2015 issue of EASTERN, The Magazine of Eastern University. To see the full magazine, visit eastern.edu/publications.***
In today’s high-tech society where intricate, multi-media messages have become a constant, it often becomes difficult, if not impossible, to articulate them well amidst all the noise. Whether they come through a speech, an article, an image, or a tweet, meaning and purpose can be found in nearly everything. And as any good Communication Studies student knows, being able to comprehend these messages is one of the best ways to truly understand the intricacies that make up 21st century America.
For recent Eastern alumnus, Stephen Koffel ’15, this pursuit of meaning in today’s pop culture came in the form of music analysis. As a Communication Studies major, Steve quickly fell in love with the complexity of his courses and soon decided that a concentration in Interpersonal/Organizational Communication would be perfect for his personal and professional development.
When it came time for him to take a Rhetorical Criticism course in his senior year, Steve put his analytic skills to the test by taking apart Green Day’s 2004 album, American Idiot. “I have always understood music as a meaningful and powerful mode of persuasion,” he said. “This class forced me to be aware of the meaning that exists everywhere around us, even in the never-ending torrent of of pop culture viral videos, campaign speeches, Twitter posts, music albums, and broadcast media.”
His final paper, entitled Rage and Love: A Rhetorical Analysis of Green Day’s American Dichotomy, analyzed the award-winning album from two different critical angles and sought to illustrate “the complex and meaningful relationships between narrative, music, and lyrics.”
“There were many steps along the road, but the entire project seemed like a giant puzzle to work out, and that kept me moving forward through the roadblocks and gaps in the literature,” he described. “ At the end of the day, I really enjoyed the process of writing such a large and comprehensive thesis.”
But Steve’s analysis on Green Day ended up reaching much farther than his Rhetorical Criticism class. After handing in his final paper, his professor, Dr. John Hatch, became instrumental in helping Steve’s research reach new heights. With Dr. Hatch’s assistance, Steve went on to present his paper at the Eastern Communication Undergraduate Scholars Conference in Philadelphia and saw it published as the lead article in the 2015 issue of the Lambda Pi Eta Undergraduate Journal.
“I could not have come close to achieving this without the constant guidance and encouragement from Dr. John Hatch. He was the one who initially encouraged me to submit my paper to the conference, and then tirelessly helped me through edits and revisions, and always gave me the encouragement I needed.” Steve said.
While this honor (which he describes as humbling and enjoyable) became a highlight of his academic career, Steve looks back most fondly on the unique relationships he formed with professors like Dr. Hatch. Being allowed to see the Communications faculty as “mentors, models, and friends”, he says, added incomparable value to his experience as an Eastern student.
Since graduating in May 2015, Steve has already put his degree to good use. He is currently working as an Enrollment Strategist for Phil-Mont Christian Academy; a position which, he says, makes constant use of his communication education.
“Eastern’s Communication Studies department set me up for success by providing me with not only the skills to communicate, but the ability to think critically about the issues that we face as individuals, as citizens, and as Christians in this complex world,” he said. “If everyone at Eastern received the same education that I did, we should have no trouble fostering massive change!”
Steve Koffel ’15 & Dr. John Hatch of the Communication Studies Department.