The best alternative to Google that I’ve found is Ecosia, and the differences are insane.
Google, based in America, (1) collects user data for ads, search results, and shares it with advertisers (2) engages in lobbying and has made political donations to Trump (3) has been involved in controversies & criticism related to data privacy, government surveillance, and partnerships with fossil fuel companies.
Ecosia, based in Europe (1) does not sell user data to advertisers (2) is an ethical search engine and uses its profits for tree-planting, reforestation, and environmental projects rather than political groups (3) claims searches actually result in negative COz emissions, removing more carbon than they produce
You can use Ecosia as an app or browser for free, with the same search results as other engines. It’s important to be intentional about where you consume information, especially in a time when censorship and historical erasure are rising under Trump’s administration. Not only this, but he signed executive orders like expanding logging on 280 million acres of national forests, threatening habitats and increasing wildfire risks. Even if Google didn’t donate to Trump, it still harms the environment through its energy-hungry data centers, rapid device production fueling the e-waste crisis, and reliance on minerals tied to environmental damage and human rights abuses. Ecosia, on the other hand, offers a more ethical alternative.