While I typically will have already made up my mind in unsubscribing to a newsletter, Michael’s does a good job at humanizing this opt-out experience by treating it like a breakup 💔.
In a last ditch effort, they try to lure users back either partially (if they still want to opt-in, but to fewer emails) or fully (if by chance it was a slip of the click and they didn’t intend to opt-out), unless they in fact intended to unsubscribe entirely which is often the case.













