Running and Digital Starting Line Rituals in the Wild
Just back from completing my 3rd Florence Marathon (Firenze Marathon or Maratona di Firenze if you prefer). A great run around a fantastic city. I really enjoyed it and my finish time wasn’t too bad for my little legs.
While in Florence I noticed some great, localized Asics billboards for the event and they reminded me of how personal technology drives the adoption of what might seem to be “curious rituals” of behaviour and digital interaction , be it at work or at play.
Asics “Want It More” Florence Marathon billboard in the Piazza del Duomo, Florence
The starting line poise for runners in races would now appear to be one ready to go with fingers hovering over the “Start” buttons of their running watches.
Close-up detail of that starting line position shown on the billboard
The widespread adoption of this stance is also indicative of another user experience trend from the digital world of fitness and sport.
Although popular races record participants’ running time using race-specific electronic chips from a timing service given to registered runners or by using re-usable barcodes freely available to the participants (the model used by the very popular Parkrun), most runners also record and analyze their own individual performances using personal devices and also like to share the recorded details of their run with others on social media. Pretty much everyone I see running now has a running watch or activity tracker of some sort on their wrist.
Example from the Curious Rituals eBook: A must read for anyone who wants to understand why we interact the way we do with technology.
You can read more about the rituals and gestures we adopt when using today’s technology in the Curious Rituals: Gestural Interaction in the Digital Everyday eBook. It’s a great read!