Imagine I had the attention span to write this S1 AU where the paparazzi incident (not Keeley finding out it was her, but way back at the incident itself) is Rebecca's wake-up call re: fucking over the team.
~
"I want to rebrand the club,” she tells Keeley the next day. “Every other television programme these days is about a group of doctors or detectives or firefighters or whatnot who operate as a family. Every damn sports movie is about winning because they're not just a team. I want that for Richmond. I want their friendships plastered all over social media. I want to fill those seats with women who don’t give a flying fuck about football who just want to see the boys interact. And if I can imply that Rupert was a bad team dad along the way, I consider that an absolutely luscious cherry on top.”
Keeley seems to be… broken, just staring at her, mouth gaping open like a fish. It's not the amusement or glee that Rebecca had expected, and she suddenly feels uncertain.
"Am I crazy?" she asks. "Is this a stupid idea?"
"Fuck no!” Keeley bursts out. “I mean yes, it’s fucking insane, who does that? But do you have any idea what kind of presence the Roy/Jamie shippers already have on Tumblr and AO3?"
Rebecca does not know what any of those things are, and she decidedly does not want to ask, but based on Keeley's excited bouncing and wide grin, they all add up to something promising.









