Brief “ Get The Message “
For this project I have been asked to produce a series of four photographs to promote Health and Safety during the Coronavirus pandemic. Our target audience is teenagers and young adults which could be a little challenging as my images / ideas could be seen as controversial. I think this brief is really expressive and can be considered a challenge as there are rules and regulations of lockdown that will have to be agreed with as they aren't optional.
My first initial idea was to photograph some of the social distanced streets and closed shops because it shows the idea of safety and that peoples health has been thought of first. I wanted to photograph the streets because I wanted to portray the emptiness that lockdown was having on them. I haven't finalised an idea yet because so far I have only really done research and not that many shoots. I intend on presenting my work as a series of images with the size of A4 or A3 but I am unsure currently as I haven't planned out my ideas fully .
Some of the earlier research I have done has been on campaigns such as Amnesty international which involves a lot about the human rights , Nike which is mainly them trying too sell their products in a creative way , and United Colours Of Benetton which I believe is about equality and diversity. I am going to add some more in depth research of my findings later on in my blog. I feel this research has had a massive influence on my knowledge of campaigns and advertising.
Some of the equipment I plan on using is : my canon 4000d camera , a tripod , and a film camera ( Praktica noval ) , I would also be interested in shooting some colour film as well as black and white. I will use visual language to communicate my message to young people by making my images bright and colourful. I want to make my images open but for them also to convey a meaning and to have purpose .
