Good Packaging, Bad Packaging.
Product packaging design refers to the creation of the outer part of the products. These include the selection of wrapping material, color, font, and et cetera.
Does the product packaging matter?
Creativity is subjective and based on individual own preferences. I believe that having a good design of packaging is crucial. It is very important to consumers and the brand itself because the design of the product packaging can influence the purchasing decisions. I personally attracted more to minimalist product packaging and I will only buy the product if I think the packaging has a good outer design.
Outstanding packaging design and its function.
There is one product packaging that I currently attracted to which is the disposal butter packaging designed by Jeon Yeongkeun. The packaging called Butter! Better!, comes with a knife made of paper material as a butter seal which makes it easy to scope and spread the butter evenly to a bread. In my point of view, this packaging is very convenient and made it easier for people who are going for a picnic. The knife design eliminates the need of having to carry cutlery around and it is also environmentally friendly.
Image source: thedieline.com
Unnecessary packaging design.
On the other side, there is one packaging that I found which is hard for me to believe that it is real. The “anti-theft lunch bag” designed by Sherwood Forlee seems ridiculous from my perspective. Transparent individually square sandwich bag covered with green patches that look like mold growing on both sides. The purpose was to keep the food safe so that no one steals it because it makes the food looks like it has gone bad.
Image source: businessinsider.com
As a matter of fact, I think placing your food in a food container would be a better idea instead of in a plastic ziplock which will harm the environment. It makes sense that people in your workplace are mature enough to think that taking other people's food is a bad thing ever to do. Anyhow, this is actually a great idea but in my opinion, this is just unnecessary to do so.