DmC: Devil May Cry was announced in 2010, and when its first trailer hit, the fanbase became very, very angry. It wasn’t just that Dante’s hair wasn’t white anymore, but more that the character presented didn’t look or feel like Dante at all. He was angry and violent instead of a confident goof, and the trailer ended with him smoking, probably the last thing the original Dante would ever do. Capcom encouraged this after Ninja Theory first presented more traditional designs, wanting DmC to be as different from the rest of the series as possible to get those sweet western market dollars, and that initial reaction resulted in a lot of reeling in on their end. That could have been the end of the circus, but Ninja Theory staff kept talking and openly insulting the old series in outlandish ways, and just about every new interview resulted in even more anger, and more backlash against the fandom backlash. Things eventually ballooned to a point that it seemed like parties who didn’t care about this game or the old DMC games at all were making completely different points only tangentially related.
