#halfpops

[nummymuffin]

#Mandarins and a big ol’ #banana for breakfast. #clementines #halfpops #thunderbirdenergetica #texasmaplepecan #fruitstrips #freshfruit #pointedstick (at West University Place, Texas)

[eurydescent]

Don’t get me wrong, I don’t all the people to die..... just the shitty ones okay? 

[mindboggld]

Enjoying my halfpop snack while coding today :) and sharing the rations I recieved with other developer friends! #halfpops #girlswhocode

[mindboggld]

On August 5th I answered the call to put my coding skills to the test. I passed and I promised to help the people at halfpops.com in the event there is an AI apocalypse. Today I got goodies! A whole box (90 individual snacks) delivered! They are yummy! #halfpops #01101000011000010110110001100110011100000110111101110000011100110000110100001010 #girlswhocode

[food-wrappers]

These were ok.

[sqtomato-blog]

Getting Pop-ular

Fun work just keeps popping up with our client Halfpops. This time, Square Tomato was asked to design a Multipack bag, because the only thing better than having one bag of the tasty air-popped snack is having twelve!  These handy multipack bags are loaded with the partially popped, fully delicious snacks, making it easy to get a bunch of crunch all at once. The design leverages our now-famous “New Generation of Popcorn” brand position. In stores everywhere.

[boxyladies]

Popsugar Must Have - March 2015

Popsugar Must Have – March 2015

It’s Popsugartime again! Lauren and I both subscribe to Popsugar and get equally excited about it each month. If you’re not familiar with Popsugar, it’s a monthly box that sends you an awesome mix of beauty and lifestyle products for $39.99. It’s definitely one of our favorite boxes, but we generally have different opinions about the contents each month. For that reason, we will take turns…

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[sqtomato-blog]

Now popping

Our newest client, Halfpops, makes a crunchy and delicious snack. Their big problem? It’s a brand new product and it’s difficult to explain. This confusion was costing customers, so Square Tomato stepped in to clear things up. Our tagline, “The new generation of popcorn” immediately communicates three important messages. One, this is a popcorn snack. Two, it’s a new kind of snack. Three, this snack is for young, active people. We set up our ads to highlight the contrast between the old way of doing popcorn and Halfpops, newer crunchier kernels. It’s a campaign that can work across media environments. It’s built to function O.O.H., at P.O.P., and anywhere else there are hungry eyes.