Latest Work

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The key to great product branding

Here’s our latest brand identity project, a collaboration with our good friends at Big Bang. For custodians and security personnel, the Gravity system eliminates the loss of facility keys. As with all our work, there’s a relevant idea expressed through design. The “g” in “gravity” is created from a perfect spiral, which represents the inescapable pull of gravity. The central blue-green globe is reminiscent of planet Earth, which continually draws the spiral shape toward itself. Our approach to branding & identity design tends toward the illustrative. We avoid abstract design elements, in favor of simple illustration or iconography that contributes meaning to the mark.

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Building business for home builders

Our new recruitment campaign for The Master Builders Association is a crowd-pleaser. The brand strategy is to show off the strength of our network, which we did with these cleverly concocted crowd shots. The campaign is running in print, direct mail, and online. And of course, we also built JointheMBA.com

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Mariners fans become Proliance fans

If you listen to Mariners broadcasts on KIRO radio, you'll hear our latest spots. It's our first creative effort for Proliance Surgeons--three spots, produced by KIRO.

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Fresh from the oven: the new MrsCooks.com

It’s our latest e-commerce design/build. Mrscooks.com features 800+ products, an ultra clean look, and the latest email capture & CRM system. Built on the Shopify platform. We have handled all Mrs. Cook’s branding and advertising for over seven years, including print, radio, outdoor and digital. This may be our tastiest site yet.

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Helping lawyers become better mouthpieces

Our client Lexblog builds blogs for law firms. Our insight for this campaign is this: it’s hard to prod a busy lawyer into blogging, and Lexblog offers a turnkey solution. This campaign is proof that even the driest subject can be injected with a bit of humor and levity with a well-stated insight. With this effort, we also established the brand positioning tagline: “Building blogs. Building reputations.”

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Our latest gripping campaign.

GRIP, an insurance product for residential contractors, provides expertise and support for the complex issue of workers' compensation (L&I insurance). The idea that our agents are as useful and valuable as any of your favorite tools cuts through the clutter like a sawzall. We built multiple photo composites using different agents and tools. Print ads and web banners drive to a landing page. We're still pounding away on direct mail and video for GRIP.

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Getting Pop-ular

Fun work just keeps popping up with our client Halfpops. This time, Square Tomato was asked to design a Multipack bag, because the only thing better than having one bag of the tasty air-popped snack is having twelve!  These handy multipack bags are loaded with the partially popped, fully delicious snacks, making it easy to get a bunch of crunch all at once. The design leverages our now-famous “New Generation of Popcorn” brand position. In stores everywhere.

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David Lawrence on board

We launched David Lawrence’s newly designed website in January, and now our David Lawrence bus boards are cropping up all over town, making their second debut. See if you can spot one of these beauties in Seattle or Bellevue on your next commute.

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Locking down a logo for BOLT

The rebranding of this thoroughly modern storage company (formerly Nickerson Street Storage) included re-naming and identity. In partnership with our friends at Big Bang Electrical, we developed this identity system around the brand attributes of security and speed. The work is now being implemented on all touch points, from building signage to advertising.

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David Lawrence has a fresh new look

David Lawrence has been elevating Seattle’s fashion culture for 20 years, but their website was in desperate need of a make-over. They needed mobile optimization and a sleeker look in order to keep their webpage in vogue. So, our digital stylists brought their expertise to the local retailer, and the results were fab. See the new David-lawrence.com.

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Disruptive creativity is heading for your inbox

Email is one of the most effective spaces for digital advertising, but it’s typically the least creative. This means there's a huge opportunity for marketers who produce especially imaginative campaigns to stand out against the banality. That’s why we apply the same creative vigor to email as any other project. This has led to campaigns that defy expectations and demand attention.

ALLSPORTS: This email sent customers on an aerial journey to find the origins of a great golf swing. We leveraged the length of emails to give users an experience that wouldn’t be possible in print ads. --------------------------------------------------------------------------------------

CORBIS: We created a campaign that demanded attention through personalization. We sent emails emblazoned with the names of Corbis subscribers. The emails saw an astonishing 30% open rate, and sales goals were exceeded by 70%. --------------------------------------------------------------------------------------

TEAVANA: We made this steamy .gif for Teavana in order to capture the comfort of a warm cup of tea on a chilly day. News of unseasonably cold weather was sweeping the nation and we responded quickly with a piece that had immediate relevance for Teavana’s shivering customers. -------------------------------------------------------------------------------------- Whether it’s gifs, personalization, or another big surprise, we’re delivering magic to inboxes everywhere.

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Watts Basketball is on a roll

Watts promotes their company at basketball events all around the Puget Sound area. So, we helped them make an ad with some serious mobility. A while ago, Square Tomato built Watts a brand identity that would put them in the fast lane. And, with this truck wrap, they're getting lots of mileage out of their new logo and tagline. Watts Basketball is an organization that’s heading into high gear, and they don’t show any signs of stopping.

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Year in Review

We couldn’t be prouder of the work our team has accomplished. It’s been a banner year for the agency. We’ve started fruitful partnerships, and we’ve had great success for projects on- and off-line. Our office has been kept busy in a multitude of client categories including: retail, beverage, consumer packaged goods, construction, and entertainment. We’ve even welcomed some new tomatoes to our greenhouse in the form of an expanded creative staff. Now, have a look at some of the highlights from our 2014 year.

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Teeing off a new campaign for Allsports.

Allsports needed an advertising campaign to bring golfers to their new e-commerce website. The Swing Cage, from Allsports, is perfect for devoted golf enthusiasts looking to install a practice net in their backyard. To create relevant messaging, we knew it was essential to speak the language of the game. So we craft our messages using golfer jargon and specific references to essential golf skills. The end result is a campaign that captures a love of golf while feeling professional and credible. At Square Tomato, we may not be spectacular on the driving range, but driving sales is a different story.

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Rapid Fire Content Marketing

With 40 million images from around the world, Corbis has a lot to talk about. Here’s how we’re helping them change the conversation. Corbis has a ton of high-quality, artful stock images, clearly superior to the mountains of dreck available on discount photo sites. While anyone can see the difference in quality, there’s something else that sets Corbis apart--timeliness. Our strategy with Corbis is to highlight the immediate relevance of their stock photography. Every month we email Corbis subscribers curated galleries of images that relate to trending events. Our team continually works to spot hot topics, and build photo collections and tell stories around them. This puts the stock photos available on Corbis into the context of a larger cultural conversation.

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The Tea Life: Thinking outside of the cup

Teavana asked us to develop a compelling content strategy along with the redesign of their “Tea of the Week” newsletter. Besides featuring a different tea each week, we were tasked with bringing readers some excitement and expanding their tea knowledge. Our solution is The Tea Life, a branded feature highlighting alternative uses for tea. Each week, The Tea Life features a fun tea project that readers can do at home. By offering new content every week, Teavana is giving its subscribers a reason to engage. But, this project isn’t just about open rates, it’s about bringing vibrancy into peoples lives through the love of tea.

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Now popping

Our newest client, Halfpops, makes a crunchy and delicious snack. Their big problem? It’s a brand new product and it’s difficult to explain. This confusion was costing customers, so Square Tomato stepped in to clear things up. Our tagline, “The new generation of popcorn” immediately communicates three important messages. One, this is a popcorn snack. Two, it’s a new kind of snack. Three, this snack is for young, active people. We set up our ads to highlight the contrast between the old way of doing popcorn and Halfpops, newer crunchier kernels. It’s a campaign that can work across media environments. It’s built to function O.O.H., at P.O.P., and anywhere else there are hungry eyes.