Something's amiss about Hexed....(warning: contains speculation)
This is a Disney fan blog, so I try not to be a hater on here, but I do have my criticisms of the movies, and with the company's business decisions.
Hexed was announced last year, it was basically about this boy and his high-strung mom getting isekai'd to a magical world.
The concept art gained praise, especially since it highly resembles Alice in Wonderland, though some people criticized the premise for being derivative. The movie is directed by Josie Trinidad and Jason Hand; Trinidad is Filipina and has a son. Disney also put out a casting call for a Filipino boy.
^I know this is a rumor account, but the description seems to line up with Hexed's original description of the young male lead being "awkward." We can put two and two together and reasonably assume that the boy and his mother were based on Trinidad and her son.
We later heard nothing about the movie until today at Cinemacon. A new logo and picture for the movie were shown.
The new logo looks less stylized than the old one, and looks more "business card friendly" or "trademark ready."
And this is a new picture for the movie
As you can see, the male lead has suddenly been changed to a female one at the last minute. The new description is:
"Steinfeld will voice the role of Billie, an unconventional teenager from a boring town who accidentally discovers that she’s a witch and finds herself whisked away to a world of magic. Her type-A mom, voiced by Jones, also finds her world upside down."
"Disney showed off teaser featuring Steinfeld’s Billie meeting a talking book and pen. “Have you ever been persecuted, drowned or burned at the stake?” the Pen asks, to which Billie quips, “I’ve burned a steak in the microwave.” After Billie signs her name to his pages, the book then introduces her to a “world of magic and wonder.”"
Hailee Steinfeld's grandfather is Filipino and African-American, while Rashida Jones is mixed black and white. It seems like here, Disney is completely shying away from cultural specificity.
So, here's what I think happened:
Disney suddenly changed the movie in the middle of production.
They changed the MC into a girl (possibly to compete with KPop Demon Hunters after it garnered acclaim for its female leads?) and removed any explicitly Filipino stuff in order to not seem "woke."
This despite the fact that they cancelled Pixar's BeFri for "not appealing to boys" with its female leads, and that the upcoming Dreamworks film Forgotten Island has explicit Filipino representation which has been extremely well-received so far.
Disney overhauling movies mid-production is nothing new, remember what happened with The Emperor's New Groove? It would have been interesting to see Kingdom of the Sun, but The Emperor's New Groove still turned out to be a hilarious all-time classic. Maybe Hexed will turn out good...? You can't always tell with Disney nowadays.