Copywriting Pro Tips for More Conversions
Copywriting Pro Tips for More Conversions ..... or
Copywriting : A few Tips to help You Sell More Product
Tips to Sell more
Make your Conversions go through the roof
My Secret Zoom Method for Escalating Your Sales 1000X overnight
Write Copy like a Master and have a queue of Clients at your Door
I came up with these five different titles in just a few seconds, there are of course infinite numbers of ways to say the same thing…. but which one will actually SELL? Copywriting If ever there was a skill in demand, it is copywriting. It is everywhere
Blog posts
Sales Pages
Landing Pages
Ads Online
Ads on TV
Ads on the Radio
Billboards
Emails
If you can learn the art of persuading a prospect to buy, you will have a great skill, even a career. Good copywriters cost a fortune to hire. Every Marketer needs good persuasive copy to get sales. This article is a description of some of the more common methods of selling and some of the things to consider before you lay out your copy. Good copywriting is however not something you can attain, by simply reading an article or two or by buying a course. It takes practice. Follow the main points in this introductory article and try writing your first Ad or post. Most people’s first attempts are rubbish so don’t worry too much. In later articles in this series, I will expand on some of the main components such as Headlines, USP and Hook and you will see how to improve your piece to make it work. If you get to the point where your copy is working well and your sales are rocketing, you will have a marketable skill in huge demand. There are big differences in the copy used in Blog Posts, Sales pages, Emails and all the others in the above list. The way you would word a blog post for example would be greatly different to an Ad. Also don’t mix up presentation with Copy. Strictly speaking, a copywriter deals only with words that sell, not the format of the presentation, although on occasions it might be prudent to point out obvious problems, for instance, if the webpage designer puts your copy onto a background which obscures or makes reading your copy difficult, then obviously the copy will not do its job.
Copywriting BasicsHere are a few major points which should be considered, before you publish.What you say in your copy depends on the prospects position in the buying cycle. If he is totally unaware of the problem or solution, your text needs to bring these to his attention, whereas if you have sent him several emails outlining the problem the solution and your product to solve the problem – then your text has a much more narrow focusWhat’s in it for ME : Your copy should focus on benefits for the client like time saving, cost saving, NOT the sellers features like dimensions, quality, tech, company history etc.Who is your Client: be sure to compose a customer Avatar, know who you are selling to, age sex, demographic, wants, needs, pain, or problem. Selling tech to a young tech savvy guy is going to be totally different to a computer phobic 60+ year old.
The Buying Cycle:
What level of product/service AWARENESS does your reader have? If the page you are composing is a landing page, you need to know the content or Ad that sent them here. The Headline and copy for someone Unaware of the product, is going to be vastly different from the copy aimed at those Fully Aware of the problem/pain/product
Levels of Awareness:
Unaware
Aware of Problem but Not Aware of your Product
Solution Aware
Product Aware
Unaware:
They don’t even know that they have the problem that you are selling the solution for. They need indoctrination. Introduce the problem. Diagnose the problem. The Ad that they clicked will have had a wide scope, they may have found your content on a blog post describing the problem or telling a story on Facebook.
Aware of Problem but Not Aware of your Product: Empathise and concentrate on Pain, Solution and Benefits
Solution Aware:
Here you can use social proof, previous customer feedback or reviews. Also, introduce what is special and unique about YOUR solution
Product Aware: They know all about your product (and its competitors) may also be on a list receiving your emails. All you need to do is re-present (if possible) a new improved offer OR maybe introduce some scarcity like “this month only” or “last 100” What you say in your copy depends on the prospect's position in the buying cycle. If he is totally unaware of the problem or solution, your text needs to bring these to his attention, whereas if you have sent him several 'educational' emails outlining the problem or the solution and your product to solve the problem – then your text has a much more narrow focus
The Headline
This is such an important part of the Sales letter/blog post that I leave it until the post is complete before composing it. The Hook ( below ) will give you the main components of your headline. SEO is important for Blog posts – but not necessarily your job if you are just the copywriter.
The Headline is what readers see in search results so it must grab attention, but not appear spammy. If I had titled this post “How to 10X your Sales with my Secret Zoom Generator Method” you would suspect it to be a scam, so don’t go overboard
What is your USP
State it clearly, concisely and with brevity. Who are you helping. With What Problem to Achieve what benefit through which Unique Solution
Show the prospect that you understand their pain/problem. Create Trust, empathy. Speak to the person directly and use the appropriate language for that niche eg. For Doctors – their ‘customers’ are patients, For retail – ‘customers’, For legal businesses it would be ‘Client’
Tell a Story or Educate the reader
Introduce the solution, avoid hyperbole, tell a story, must be believable. Or try an educational method, set out the steps to take to solve the problem but – Leave out sufficient details to make them unable to succeed without YOUR proprietary method
Tell them WHAT to do, but not HOW to do it
Tell them the 5 things that this product is NOT
eg. Competitor products have fillers but ours is pure, Our product is not diluted, Ours protects against xyz, Ours has no abc which is filtered out
Describe some methods to do X, but not the best way
Tell them the mistakes that lead to problems or
What NOT to do when trying to do X
In each case you explain the details, establishing your credibility and expertise. What Benefits does your solution have over others?
List and expand on the benefits and list the features. The features create the logical reason to buy. The benefits will create the ALL IMPORTANT emotional reason to buy
Create a HOOK – an idea which grabs attention and persuades the reader to find out more
If testimonials or user feedback / reviews are available use them
How to Stop procrastination
The last bit of buyer resistance is Procrastination. You simply need a reason they should buy NOW, eg. you can use ‘scarcity’
Price Scarcity – the price will rise soon
Premium Scarcity – the bonuses only available for limited time
Quantity – only limited number left
Offer Scarcity – the cart will close soon Note: Don’t always use scarcity it can look spammy. You can just get the prospect to imagine how it feels to have your product X completed, installed.OR you can show how NOT doing X is not an option because – market conditions are moving OR all your competitors are all doing X.CTA – Call to ACTION. Be clear, give precise instructions on how to go forward. Be sure there is only one possible action on the page – leave off the navigation menu and sidebar or any other distractions. You can however use two ( or more ) buy buttons – going to the same Check-Out page, it may be prudent to include one above the fold and one right at the bottom of the page ( where almost all readers expect it to be )
Simplify your text if possible Scan over your page when it is complete and if it is possible to remove anything that can be misunderstood. Remove anything that you can say in simpler terms, then do so. To be accepted by the widest audience, it should be written with quite a young reading age in mind.
Checkout my original article https://my-computer-tuition.co.uk/copywriting-pro-tips-for-more-conversions/ which will be updated with more on USPs , hooks and Choosing a title
