Master the Art of Mystery [digitally]
Being mysterious in an era of over sharing has become increasingly difficult. If you have no social media, this may come off as weird or like you’re hiding something. If you have social media but share too much, you lack mystery. The key is to find the right balance.
Being mysterious online isn’t for everyone. You should ask why you want to appear mysterious. If you’re trying to build a large following, online community or personal brand, then this may not be for you. But if you want to add an element of mystery or you’re naturally mysterious and want to master this online, then keep reading:
1. Limit how often you show your face
Your face and expressions tell a lot about who you are. Keep your followers wondering by limiting how often you reveal yourself. This does not mean you should never show your face. However, every photo should not showcase you. Even once you do show your face, limit your expressions by having a “blank” look (see Kylie Jenner or Marlene Dietrich for examples). This will add to your mysterious aura.
2. Do not tag locations or people
Where do you live? What restaurant is that? That’s a secret you’ll never tell *gossip girl voice*. Being at beautiful places, events, and locations but never revealing where you are will drive your audience crazy. It shows that you are not impressed by the beautiful or cool places you attend because you don’t even bother to share where it is.
3. Limited to no captions
Always say less than necessary. In other words, know when to shut tf up. Save the catchy song lyrics to the influencers. Say one-line quotes, metaphors, or nothing at all. This leaves your audience guessing.
Guys, you can do all this and more but still lack mystery. Why? Because you’re not interesting. A mysterious person with nothing going on for themselves is just a boring, ordinary person that doesn’t post often. No one will care or even be curious to know more about you if you don’t give them a reason to.
Travel abroad often but never post where you work and they will wonder how you afford it. Appear with celebs at exclusive parties but never reveal how you know them and they will be curious about your background. Go to luxurious restaurants and events but never post details and they will want to know more about you.
The reason we are so drawn to mysterious people is not just because they reveal little about themselves, but it’s because they spark an interest in us and we cannot understand what it is. You have to appeal interesting, first, while revealing very little about yourself.
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