#jwt canada

[simonry]

JWT Canada with The Hospital for Sick Children made a collection of 42 ads in 42 days featuring real patient stories. This are 4 for them 

You'd have a heart of coal if these didn't get you in some way. Some might say sick kids are an easy sell, but it's the collective effect so many stories illustrates an even larger point about the scope of the hospital's duties, giving the campaign even more weight.

[effieworldwide]

Brent Choi, JWT Canada - I Wish I Made: Nike Fuelband

During your career, it’s likely that you’ve come across a competitor’s campaign that you wish you had strategized, created, or approved. We asked you to share work that inspired admiration and perhaps a twinge of jealousy. Here’s what you found effective…

Brent Choi | Chief Creative & Integration Officer | JWT Canada:

I wish I did the Nike Fuelband.

Source.

There are thousands of wonderful ads that I would be incredibly proud to have created. But for me, it’s about creating a game-changer. Not just a game-changer for the ad biz on how we apply our creativity, but a fundamental shift for our clients’ business and their consumer. Nike Fuelband changed the conversation from “Which running shoe should I buy?” to “Which Nike running shoe will work with my Nike Fuelband and Nike+ system?”  And did it work? Well, I’m wearing one right now. For the record, it’s 3pm and my Fuel is at 1689. Hopefully I’ll get to the gym later. 

View the work.

[mindsharecanada]

Mom's Moods Inspire Walmart

Centred around the many moods and modes of today’s mom, Walmart’s campaign for the back-to-school season encompasses four television spots and another nine digital videos with creative from JWT and media by Mindshare.  Read more, including quotes from Mindshare's own Stephanie Fleming at Strategy Online.