How can we improve the involvement of customers to make our products great?
Last week I was at the Lift Conference in Geneva and on the train from Zurich to Geneva I moderated a workshop. The question we tried to solve was "How can we improve the involvement of customers to make our products great?"
Image by courtesy of Frederike Braitinger.
Here a picture of the resulting flipchart. Unfortunately the post-its are in German.
An example of such a involvement of a customer could be: Your mobile phone has a poor signal when you are at home. So you contact your phone company to tell them about it. Now it's very important how they respond.
Left side of the flipchart: Emotions that the phone company wants to produce after giving feedback to the customers
Right side of the flipchart: Solutions that help the phone company to create these emotions.
Of course this not only holds for service providers like phone companies, but also retailers, internet startups etc. etc.
Want to improve upon this flipchart? Write your feedback in the comment of this blog post or get in contact with me.