Prediction for 2021
Happy New Year!
“Trump effect will lead to more book reading - Regardless of how you feel about Donald Trump, most people would agree that he held a sizable portion of our daily media consumption attention. With each day, his presidency served a tantalizing new episode of must-see reality TV. The episodes got more and more riveting as he broke every imaginable norm and then some. Last month voters cancelled his show due to poor ratings and replaced it with what promises to be a less dramatic presidential show. This means we can now spend less time shouting into our echo chambers on social media about why he’s the worst or greatest president of all time. What are we going to do with our extra hours of free time each week? A portion of that time will shift to reading. Yay for books!”
- Mark Coker











