Jul 18, 2015
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Magazine Publishers, Where’s Your Video?
A magazine website’s sole purpose is to engage audiences with information. To accomplish this in today’s digital era means offering interesting content in as many media formats as possible (image, text and video). I've seen some great examples of major magazine publishers turning themselves into respected video hubs (Redbook, People and Rolling Stone), but there’s an equal amount or more that are squandering opportunities by not offering enough (or any) meaningful video experiences. Not owning video content isn’t an excuse – with the right partnerships, every publisher can incorporate video on each page of his or her website in ways that audiences will want to watch.
You can read the rest of OneScreen's article featured on Min Online here.
Picture Day!
The OneScreen team is getting ready for its close up today!
Tetrad
Marshall McLuhan, 1988
The tetrad is a means of examining the effects on society of any technology (i.e., any medium) by dividing its effects into four categories and displaying them simultaneously: What does the medium enhance? What does the medium make obsolete? What does the medium retrieve that had been obsolesced earlier? What does the medium flip into when pushed to extremes? The laws of the tetrad exist simultaneously, not successively or chronologically.
via Warren Ellis