The Better Man movie has me thinking about the Rock DJ music Video in a new light
I always just assumed the video was a joke and/or deliberately controversial, but given the themes shown in Better Man about Robbie and his relationship to fame and performing around the time the video was made, I can't help but reframe it through the films lens
Starting with singing and dancing to get the crowd's attention, then stripping his shirt off, his pants, even the underwear until he is completely exposed and when that still doesn't work the only thing left to strip off is his very skin, and then literally tearing himself apart to get attention, to be entertaining and worth looking at...
Then they all want a piece of him (again literally depicting the metaphor) until there's nothing recognisably him left, the very end as the song fades out even has him stop dancing and looking down at his hand dejectedly
(I know it's a crowd of girls so it could be read more as what you're willing to do to get a girl, but a crowd is still a crowd)
I might be thinking too much about this but a) that video scarred me as a child and b) just because the song is a party song doesn't mean the video can't have artistic merit