Mar 12, 2018
Hitchcock once said:
“Creation is based on an exact science of audience reactions”
Here’s how movies control your brain.
#AlfredHitchcockDay (yes that’s a thing)
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Hitchcock once said:
“Creation is based on an exact science of audience reactions”
Here’s how movies control your brain.
#AlfredHitchcockDay (yes that’s a thing)
"Quarto Grado" tra Auditel e Neuroscienze
Neuroscienze per un storytelling coinvolgente
Qualche giorno fa ho scoperto un video nel quale viene descritto come creare storie coinvolgenti basandosi sulle dinamiche proprie del gioco d’azzardo e le neuroscienze. Io non gioco neanche 6 Gratta e Vinci all’anno, per cui ero inizialmente poco motivato a guardare il video. Però poi l’ho fatto e l’ho trovato molto interessante e con spunti concreti per creare contenuti coinvolgenti. Ecco…
Il Tocco del Fantasma: la Rubber Hand Illusion e l'inganno dei sensi nell'Overlook Hotel
Hunting the Inner Crocodile: Neurocinematic Methods
Hunting the Inner Crocodile: Neurocinematic Methods
[dropcap style=”font-size:100px; color:#992211;”]F[/dropcap]rom time to time I hear utterances from the screenwriters I associate with like so: ‘the producer asked me to add more meat to the plot’.
The word used is symbolic: meat. Bloody flesh to satisfy a hungry animal stomach.
And after all, it is a truth. A viewer is not a simple automaton. Regardless of how civilized a human he believes…
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(via https://www.youtube.com/watch?v=KyQYYLsXhqc)
Neurocinema is a new filmmaking process that studies a viewer's sensorimotor, cognitive, and affective response to film stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain,electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn exactly what scenes excite or disinterest the viewer.
Tem Post novo no Papo Geek! :)
Para mais posts, acesse: http://papogeek.com.br/neurogames-brincando-com-nossa-mente-parte-2/
Neurogames: Brincando com Nossa Mente (parte 2)
Seguimos agora com a última parte do post sobre neurogames, caso não tenha visto a primeira parte clique nesse texto azul amigável e ganhe um magnífico brinde geek imaginário. Nesse post não tem pizza mas tem saúde mental, cinema, jornalismo imersivo, neuroética e um hyperlink secreto de um gato ...