The third company I chose was Dove, this brand has been using social media for years now and they have always been really interactive with there consumers. Dove is currently working on a #NoLikesNeeded Campaign, where they inspire to create more confidence in people instead of anxiety. The Dove Self esteem project aims towards younger audience who are always on social media and seeing different types of beauty can effect a person’s confidence.
Dove have used Twitter and Instagram as there main source to promote their products and campaigns to the world and to show there message that beauty comes in different shapes and forms. They are also on Facebook and YouTube, they use there social media daily, to keep up to date with there consumers and with all the new trends.
