Tumblr has recently unveiled their new "Post Plus" feature. It allows people to put a paywall around their blogs, allowing them to charge up to $9.99 a month, with Tumblr taking a 5% cut of the creator's earnings. In this post, I will explain why this is a horrible idea.
@staff: You better listen up. I took a few hours away from my day for this. I had to have my friend Ashley help me with this, and that took time from her day too. (Thank you @patalliumapples) I'm explaining everything under the cut because this is long.
1. We Don't Have the Money
First of all, Tumblr is a social media site. This means in countries like the US, people as young as 13 can sign up and have an account. Most teenagers do not have the money to keep up with their favorite blogs for the low, low price of $9.99!
Second of all, a lot of adults on the site already are having trouble paying their bills, and don't have any content they would be willing to charge people on. As explained in this post, people are already struggling. (They also explain how to support creators better, which I will go onto later.) They don't have the money to spend on this. I, as a teenager myself, don't have enough money to spend to unlock Tumblr blogs. I don't know if I even can, I don't have a credit card or anything, and I don't want debt before I'm out of high school. Oh, and that leads me right next into the next point.
2. You could fix other things
Tumblr is called a Hellsite for many reasons, and how it breaks a lot is one of them. One problem are the Ray-Bans sunglasses bots that hack the site every so often. I have gotten one, Ashley has gotten three.
You can also barely even search on this website. Searching for tags brings up the randomest things. You can barely even search your own blog, this is how bad it is. Fixing those issues before we give you our credit card number would be a great thing.
3. People don't want it
The consensus so far is NO. In some cases, "FUCK NO" This is valid, people don't want it. We can't pay for it, and we really don't need it. Everyone hates it.
And you bet that the Tumblr-famous will try this out.
I, as of writing this, have 416 followers. I bet all of them would leave me if I tried to do a paid post. (Not like I can, I'm a broke teenager, but still.) That would limit the market.
And other people have expressed they would leave anyone who put their posts behind a paywall, such as in this newly-viral post.
4. Monetization of fanfic
Alright. *Cracks fingers* I get to show off my knowledge of copyright law.
Fair use that covers fanfiction does not cover having to pay for it. Monetization of fanfiction is not legal, and if someone tries, the original content creator can issue a DMCA takedown order. The person who posted and monetized the fanfiction will be forced to take down their post, hurting their earnings. This will affect Tumblr.
Also, as we saw recently with a Loki T-shirt on Etsy, big corporations are known for taking down anything they consider infringement, even if it falls under fair use. There was a scare a while back on Ao3 (Archive of Our Own) that Disney would take down their fanfiction, but Ao3 had a legal time that can fight for them. Tumblr probably does not, and would probably lose a legal battle against Disney.
In fact, Ao3 does not allow any sort of links to other monetizable websites, like Pateron and Ko-fi, on their platform to avoid potential legal trouble. It's included in their terms of service, which you can read here. I would recommend it, and to check out some other links. They explain legal issues quite well.
And as satirized in this post, trying to find posts on Tumblr for a DMCA takedown is pretty damn hard.
5. You can get around paying for a post through the reblogs.
Despite the fact that is something you're technically not supposed to do, people can just copy and paste the content. The fact is if anyone has a Post Plus post, you bet the entirety of Tumblr is going to get around that. After all "you can share a teaser of +Post Content through the reblog function on the Services" (From the Tumblr TOS)
6. We've had mirror sites that could probably get around the paywall
In the past, we have had many mirror sites. They are the exact mirror of our Tumblr, tracking everything right down to our reblogs. Last I heard they were all shut down, though Tumbex sounded like it was going to come back. If these mirror sites are smart enough, they would be another way around the paywall.
7. You can't block people who are paying for your content
This is a problem. People can harass you, and sometimes, this Hellsite won't take them off. The block button is an important tool. I, for one, currently have 11 people blocked for various reasons. Some of them were messing with me in the reblogs of a post (it wasn't even their place to do so) and I didn't think Tumblr would count this as harassment.
If you can't block people, and even with the risk of it hurting your earnings, it's not good. Even remotely.
8. There are other ways to support creators that are much better.
As said in the very first reason, creators hate this Post Plus. They prefer being supported in other ways. People also don’t always want to be paid for the content (not even counting legal issues) And if they want to there are already platforms set up for them to use. For example, Pateron has tiers you can set up for membership, ranging up to $100. There, you know what you walked into. You’re not expecting free content, like on Tumblr, you’re building a relationship with the people in your community. Ko-fi lets people donate directly to their content creators, and won’t take any of their donations, unlike the 5% cut Tumblr is planning on taking. Both platforms also offer features that would not be available on Tumblr. Creators are also more likely to already have one of these set up, and keep Tumblr for their free content.
9. Tumblr could make money through better ads
Tumblr ads are famously . . . what’s the word? Ah, yes, “batshit” is the word I’m looking for. I’ve gotten ads for tattoo aftercare, signs of heart disease (the picture provided was someone with their nails painted blue), maps of the USA, celebrities that has passed away, lists of bad cities in my state, graphics of chickens with Hindi (note: I am American), and apparently now I should be worried if my dog licks their paws. (?) As I went to check my dash while writing this post, I saw a small air cooler that was apparently more powerful than A/C being advertised.
No one clicks on them except for a laugh, or if they accidentally thought it was something that was actually interesting. Most of the time, it is not. Tumblr could do something like Instagram and actually have good ads and make more money off of it. It may not be as much as they thought they were going to make, but it’s better than what they have now. (It’s a low bar.)
10. This is the same website that spearheaded DashCon
You remember DashCon, don’t you?
This seems to illustrate the website's stupidity in one picture and this is why you shouldn't trust us with money.
If you have any other reasons why this is bad reason, reblog the post with your reasons. I'd like to hear them, and don't forget to tag the staff.
There is a survey Tumblr wants you to fill out here, it's a step you can take. You can also listen to the protest @postplus-protest which should help. It starts August 6th, it's going to be a great time.
