May 23
Proper Soap. Made for water people
First product in development: Coconut Soap Loaf.
A simple, rough-cut soap block for beach, shower, bath, van, campsite and home.
Made for salty skin, sandy hands, sea-swim showers and everyday washing — especially for swimmers, surfers, paddleboarders, kayakers, foilers, windsurfers and anyone who spends proper time in the water.
It lathers in water. It protects hair. It does the job.
No fuss. No fancy nonsense. Just proper soap.
Loofah & Lather Made in Appledore