Nike â Winning isn't for everyone, Am I A Bad Person?
Competitive spirit isn't something to be apologetic about. In a world where wanting to win has a losing reputation, this campaign speaks to the grit, determination, sacrifice and passion it takes athletes to get to the top of their sport and the Olympic stage. The pursuit of excellence is a journey that begins with the athlete mindset. Anyone can be a winner if they put their mind to it. It also reminds us of the hard, cold truth of competition: that not everyone can be a winner
Ad Agency: W+K Portland
Director: Kim Gehrig Editor: Robert Duffy (Spot Welders) VO: Willem Dafoe Production: Somesuch VFX: a52

















