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MINASAN KONICHIWA
Rudbeckia hirta (black-eyed Susan)
I've always thought that the black-eyed Susan is a beautiful flower with a disturbing common name. It's native to eastern and central North America but it is now found in all ten provinces and all 48 contiguous US states. This species of Rudbeckia is also grown as a garden ornamental in other parts of the world and has been reported as 'naturalized' in parts of Europe and China.
Today I went down to Science World in Vancouver and ran into this impressive mass planting. Anyone who has ever grown Rudbeckia knows that bees love this flower and sure enough, it was just buzzing with activity.
T. Rex: The Ultimate Predator x Science World x False Creek.
Encounter the prehistoric wonders of the late Cretaceous Period and come face-to-face with a 66-million-year-old marvel! In [the exhibit], you can walk through the world millions of years ago [when] this gigantic creature roamed the earth with a hunter’s keen senses.
Explore the exhibition until Jan. 22.
Science World, a famous Vancouver institution, has recruited famous nerds for a campaign to help save them from closure and loss of revenue due to COVID-19. The fundraising campaign, created by Rethink Canada, is titled “The World Needs More Nerds” and features a wide range of scientific superstars as kids. Like Jane Goodall, Astronaut Chris Hadfield and NFL player Laurent Duvernay-Tardiff who has a medical doctorate and has opted out of the NFL season to continue working on the frontlines in Canada. [November 2020]
This campaign is squarely targeted at parents (ok, maybe also teachers). By reinforcing that the smartest/most inspirational minds out there were once just kids; curious, curious kids.
If you can bridge the logical gap in the minds of the parents/teachers, they will be eager to send the kids to the institution (if not donate). Helps having cute kids, even if they’re kids who are no longer kids, as the face of the campaign - it creates cut through and impact.