Let’s start with the obvious: he’s a man who already made it. From selling drinks behind a bar to building a successful career, fans are genuinely proud of what he’s achieved. That part has never been the issue.
But this constant attempt to please every side at once? It’s not working. The image of S has become… exhausting.
When things spiral out of control, and not for lack of warnings, especially when Tumblr has been pointing it out for years (and we all know they read it), and sales start dropping, engagement starts fading… all that’s left is to watch.
And what follows is something ridiculously questionable, whether in “real life” or in painfully embarrassing posts.
Post (https://www.instagram.com/p/DTlT1a7iUo0/)
Does S’s team do any audience research at all? One moment they’re selling the serious man, the good guy. Then suddenly it’s the carefree boy who doesn’t settle down.
Pick a lane.
The storytelling is confused, the messaging is inconsistent, and honestly, don’t even get me started on that shirt.
