Social perception of wearing lipstick
Lipstick as part of women's makeup has had a very turbulent history over the centuries. It wasn't until the beginning of the 20th century that lipstick started to lose its stigma. Advances in technology and more sophisticated marketing and advertising tactics have raised the profile of cosmetics. For the first time since ancient Egypt, makeup became widely accepted, both socially and morally [Read My Lips: A Cultural History of Lipstick, M. Cohen Ragas, K. Kozlowski, 1998]. But do you know how people with lipstick are perceived by others today?
Lips matters
Fuller lips, a feminine feature, are characterized by clearly developed and bigger vermilion zone. And the red color of the lips, as well as the pink color of the cheeks, is the result of blood circulation in the subcutaneous blood vessels. Therefore, maintaining these colors can be a symbol of health and attractiveness [1]. It would seem that if we artificially enhance this natural feature, the perception of attractiveness may increase even more. An experiment was conducted with women wearing red, pink, brown and no lipstick in bars. The results showed that red lipstick status was associated with more male solicitations and a shorter time between women's arrival at the bar and the man's first offer of advances! [2].
Lipstick affects our first impression
Social perception is the process of getting to know other people and assigning them specific characteristics, often based on a very limited amount of information. A type of such perception is the first impression, which is usually most influenced by a person's appearance. Then, specific mental characteristics of a given person are perceived, even based on the way they dress or make up. A study conducted at the University of Michigan showed that a girl with lipstick is rated by students as more self-aware, interested in men, less conscientious, more talkative and sociable than the same girl (behaving identically) assessed without lipstick [Social Perception: the Development of Interpersonal Impressions, H. Toch, H. Clay Smith, 1968].
Later experiments seem to confirm this and show that a woman with lipstick is perceived as sensual and sociable [The Perception of People, K. Skarzynska, 1981]. Interestingly, wearing lipstick also affects our self-perception. The reasons for using this product by women themselves are more related to self-esteem and status in society than to sexual allure. Moreover, lipstick serves as a transition from adolescence to womanhood in society [3].
So, knowing this research, should we wear lipstick more often? It depends on the effect we want to achieve. It is also worth taking into account the intensity and wide range of colors of lipsticks, the impact of which has not yet been tested.
In closing, I would just like to say that this topic was inspired by a recent exchange here on Tumblr about wearing red lips. And this is not the last post about the meaning of lipstick! During these searches, I found another interesting topic that I would like to discuss. Kiss, kiss 💋












