Cover All Your Content Creation Bases with Video
You'll probably hear it 2-3 more times today, but content really is king. The challenge for many businesses, however, is wrapping their collective head around all the various channels to distribute content.
There's also the challenge of what the hell to write about.
Look to video for some answers to those questions. One popular strategy is to interview an expert in your niche. Or talk to a customer or prospect. Google Hangouts make doing this, and recording it, super simple.
Here are some tactical steps to follow:
Make sure you record the interview and publish it to your YouTube channel.
Embed the interview into your blog. (Google considers video to be content.) You can also easily embed the video into niche Ning sites.
Transcribe the interview and post separately. You might want to push the actual text into Facebook, for example. Speechpad makes this pretty easy and inexpensive.
Podcast the interview by publishing it to iTunes.
Send the top 5 highlights to your subscribers via email. Invite readers to share the tips on social media.
Produce an ebook after 5-10 interviews, featuring the top insights.
Another plus is the fact that the experts you interview will share the video with their followers and fans. If you need direction on who to interview, leverage tools like Followerwonk to target the rock stars in your niche. Klout's beneficial too.
Active at conferences? These tend to be treasure troves of potential video content, interviewing the speakers and businesses in attendance. Thanks to technology advances, all you need is your smartphone.
