i hope jensen ackles clings to supernatural ips for so long he's reduced to a canon on-screen kiss with misha collins by ratings/views obsessed executives who know the clip alone could generate enough interest for a new spinoff. and then in the spinoff its NEVER addressed or referenced again, they just live together, fulfilling the prophecy of most homophobic canon queer romance in history.
So @annadir commented this under this post (or maybe it was because of @rogueangelshunter response to mine) and I’m gonna try to answer what I think although everything I know from the industry comes pretty much from following @occamshipper. And maybe I get things wrong. But here’s my take:
Jensen’s been vocal about a reboot for a while, even before they announced the final season. So I gather everyone kind of let him do his thing.
Except he was really fast. Maybe with the finale fiasco rights were sold quickly and Jensen was the one ready and offering to get them.
I feel Jared is not business-savvy, for one thing, as he relies on others to advance his carreer. It might not even have crossed his mind to buy the rights. He might have simply thought anybody doing a reboot needs him, so he doesn’t need to worry about it. (this is all speculation but it makes sense, being #1 on the call sheet and half the main characters duo). From recent events, it feels like he thought his friendship with Jensen was enough to guarantee him a spot in any reboot. I think he felt confident and didn’t need to bother with rights or anything.
Jensen’s been really good at PR even if he was irate at the ending. He made sure to not ruffle any feathers. We, the fandom, could see all the shade he threw, but you had to pay a LOT of attention. Like, an interview BEFORE the finale where Jensen says his fave monster is vampires because Dean knows how to deal with them easy peasy. That shade was really subtle.
I suggest Kripke explained to Jensen what the finale was trying to accomplish. I suspect he explained how Jensen had no choice. But Kripke always loved Jensen, and Jensen never had but praise for Kripke. What Jensen told everyone about how Kripke turned him around on the finale was PR (I think). Jensen is a smooth fucker who will do all the PR and keep his idea until he can do something about it. And the first thing he did was tell everyone he was ok with the finale and ok with what Kripke told him. He put every Person Upstairs at ease. No feathers ruffled.
And then Jensen could go and get the rights to SPN and do whatever the f he wants with it. But notice how the first thing he does is tell a (seemingly) het story. There are still no feathers ruffled (yet).
So I don’t think anybody selling the rights was worried about Jensen “doing something else with it”. They made their money, closed the shop and made a bit more money selling the rights. I think it’s that simple.