#straplines

[idleads]

This myriad of spec work from across the web highlights how sharp copy can negate the need for an excess of visuals (though the opposite can be true too).

[nigrit]

Sum up your favourite (or not) people in one strapline.

Jean-Jacques Rousseau: ‘not good at parties’

‘Infamy infamy, they’ve all got it in for me!’ (With apologies to Carry on Cleo)

Camille Desmoulins: ‘Ch-ch-changes, there’s gonna have to be a different man’

Jean-Paul Marat: ‘Who will watch the watchmen?’

‘Thrill me, chill me, fulfil me, creature of the night!’

Madam Roland: ‘O, Liberty!’

Napoleon: ‘Death is nothing’

Talleyrand: ‘a shit in silk stockings!’ (Sorry, too good to resist)

Mme de Stael: ‘Oedipus sex’

Max Robespierre: ‘an orange a day keeps the headaches away’

‘Cast not pearls before swine’

Georges Danton: ‘Who dares wins’

‘Carpe diem’

Antoine Saint-Just: ‘I see a little silhouetto of a man… thunderbolt and lightning, very, very frightening’

‘The king must die!’

Mirabeau: Live fast and die having fun’

Fouché or Bertrand Barere: ‘Last man standing’

Marie-Antoinette: ‘Little Bo Peep, bleep, bleep, bleep’

[jkgdesigns]

STRAPLINES

As I said before I was going to look into strap lines to go with with some of the names i came up with for my exhibition. What I found was is that I kept ending up using her quotes for a strap line, which at first thought it would have been a really good creative way to do it but then I thought there was only couple that would have worked and seeing as maybe I would be the only one who would understand the rest of them seeing as i’m the designer. 

Then that really stood out to me was..

“For the caged bird sings of freedom”

This quote was taken from the poem below.

I put this into this blog post because this poem means a lot to me because when I started researching her poems it only just clicked that I have studied this poem once or twice before when I was about 13/14 years old.

In the poem Maya Angelou describes a bird with clipped wings. Its feet have been tied, and it has been placed in a cage that prevents it from flying away. Despite its fear, the caged bird continues to sing of freedom.

These are a couple of notes I made of the poem.

- Angelou describes the joy that a free bird takes in soaring through the sky.

- Angelou then describes a bird that has been caged, its feet tied and wings clipped.

- The caged bird rails against its imprisonment. In spite of its fear, it sings of freedom. 

As a whole I think this poem is like a following from her Autobiography from her younger years, the notes I made describe that when she was growing up she was having a happy time and then all of sudden it was caged, it was tied down. After that the bird goes against what he’s been told and stands up for himself and in the end, “Sings of Freedom” and thats where I got my idea to use that as a strap line because I think I want to name my Exhibition 

FREEDOM OF SPEECH - I want to call it this because there was a big pivotal point in her life where she stood up in what she believed in and made a tremendous difference. My idea is, if I base the exhibition on freedom of speech, incorporate her political poetry and her speeches then maybe put the birds in for design perspective.

Moving on from this I’m going to make a few sketches up in my book of word based logo’s.

[allaboutaaron]

Just Do It Origin: a psychopath before execution

Quote from Eric Barker: 

What most people don't know is that the famous Nike slogan "Just Do It" was actually inspired by the words of psychopath Gary Gilmore.

Via Imagine: How Creativity Works:

But then, just when Wieden was about to give up and go to sleep, he started thinking about a murderer named Gary Gilmore who had been executed in 1977. “He just popped into my mind,” Wieden says. “And so it’s the middle of the night, and I’m sitting at my desk, and I’m thinking about how Gilmore died. This was in Utah, and they dragged Gilmore out in front of the firing squad. Before they put the hood over his head, the chaplain asks Gilmore if he has any last words. And he pauses and he says: ‘Let’s do it.’ And I remember thinking, ‘That is so... courageous.’ Here’s this guy calling for his own death. And then, the next thing I know, I’m thinking about my shoe commercials. And so I start playing around with the words, and I realized that I didn’t like the way it was said, actually, so I made it a little different. I wrote ‘Just Do It’ on a piece of paper and as soon as I saw it, I knew. That was my slogan.”

[andyditchburn]

Strap Lines are an important element of a brand identity.

A Strap Line is a short phrase that communicates an organisations proposition, personality and helps to differentiate it from the competition.

A Strap Line generally falls into one of these categories -

Descriptive Describes exactly what the product, service or business does.

Persuasive Usually includes the benefit and describes the positive outcomes associated with the product or service.

Imperative Important and commanding. A strong call to action.

Superlative Positions the product or service as the best in class.

Creative Usually includes a literary device to make it more unique and memorable.

Proactive More thought provoking. Usually asking a question.

Emotive Designed to create feelings that a consumer will experience when using the product or service.

Homemade Cakes by Jane could use -

Homemade cakes for weddings and events

For that very special occasion

How do you do without them?

The finest homemade cakes

Make, Bake, Eat!

Like nothing you’ve ever tasted?

Rich, warm and comforting

[lloyddavis]

more like Punch than Techcrunch.

Russell Davies - Writing these days

[marchoftherobot-blog]

The March of The Robots

The Robots are coming lets help them feel welcome The Robots are coming if we can't beat em let's join them Welcome to Leeds we hope you have a nice stay Marching on together Welcome to the mother ship

[jamesdrobinson-blog]

Make. Believe or Make Believe?