Canadian design agency @concretedesignstudio (with @thomas_van_ryzewyk) were the first to buy my a license of Digestive back in November 2016 when Digestive was just a bunch of incomplete caps. They revamped French perfumer @thomaskosmalaparfum ’s brand in early 2018. They used @extrabrut.shop 's distinctive Traulha for all texts, perfume names and the name tag, paired with my Digestive (with a redesigned K) for the monogram and a few discreet recalls of the brand. The identity deploys a subtle use of black and white with a clear attention for the packaging matters: glass, embossed paper… This attention to detail can be found in their use of bokeh in photographs. ”The revamped brand marries classic visual cues associated with the traditions of perfumeries with a more contemporary ethos. Sensuous and provocative photography conveys the depth and richness of the scents, but is abstracted in packaging to comply with the conservative sensibilities of the Middle-eastern market.“ — Concrete #digestivetypeface #digestivefont #studiotriple #thomaskosmala #perfume #fashion #brand #branding #identity #lifestyle #embossing #luxury #logo #monogram #bureaubrut #packaging #typeface #typedesign #design #graphicdesign #typography #futurefonts #fontsinuse #fontpairing https://www.instagram.com/p/BnJg_yHjShr/?utm_source=ig_tumblr_share&igshid=1l2w0r1orxz5n
