Redefine and Idea Remix
20th August (Sun)
Description
So, through Jam Session and ideation, I found that creating a perfect toolkit for ALL CONSUMERS in Aotearoa is challenging for me in this project research limitation and time limitation. So, I decided to redefine my project's limitations and how can I narrow the project's purpose.
Difficulties that I faced from the ideation stage
Age-range
Cultural difficulty
Food product diversity
I reorientated the project around the three main challenges. As a result, the target market for the newly defined project is intermediate to college New Zealand students. The food will be based on the categories of 'Countdown' and 'New World', which are local markets in New Zealand,
Based on the redefined project, I conducted an 'Idea Remix activity', where I mixed and matched the initial ideas selected during the previous ideation process to come up with ideas that could be developed.
-> From the Miro board, the Idea Remix activity
Due to the change in direction of the project, I created an inspirational mood board to explore my own design style and goals while researching the package design, which was a major influence on the project prototype.
-> From the Miro board, Inspiration mood board. All the image links are provided on the Miro board.(1)
Feelings
While working on the Redefine project, I realised I was working on an extensive one. At first, it took a lot of work to think that I had to redetermine and research information about the project. However, because I had previously researched various aspects of the project, the process of redefining the project details was not complicated, and it was good because it gave me a chance to reflect on the project again.
Evaluation
Project process 3/5 - I've gotten a bit behind in the process of revisiting the project, but it's not too late yet. I believe this will lead to a project with a solid foundation.
Time management 3/5 - I didn't work on it for a while because I thought I needed to redefine the project, so I had to do all the work on the weekend.
Project result 5/5 - Now that the project brief and the target market are clearer, I'm looking forward to developing the prototype.
Analysis
I had to redefine my project because I was thinking too broadly about the goals of my project from the beginning. Most of the projects I've worked on as a designer have been aimed at a specific community or a definite audience, which I realised during the redefinition process helped me to create a definite design style as I went through the process.
Conversely, the redefine process was easier for me because I had done extensive research when I was doing the background research for my previous projects. This wide-ranging research allowed me to determine what my project needed most right now, allowing me to make the best choices.
Conclusion
As I went through the redefine for the first time, I learnt that redefining and recapitulation are important in addition to periodic reflection. reflection mostly reflects and investigates a part of the project or a specific element of the project, so I don't think about the whole project comparatively. Therefore, it is necessary to doubt and reflect on one's project at least 2 times, depending on the progress of the project.
It is necessary to have the ability to doubt and reflect on your own project. Of course, I should have faith in my own project, but sometimes, I need to further develop the ability to reflect, which is to judge my own project from a third party's point of view in a sober manner. And I currently have a lack of reflection, so I want to develop it.
Action Plan
This made me realise the importance of reflection, especially the need for periodic reflection on the project as a whole. I think I better understand the process of clarifying a project before development by doing define after the discover phase in the Double diamond process model, the most basic process model of design.
-> Developed by the Design Council, Double Diamond is a design thinking process. (2)
However, in comparison, the Hautū Waka framework I use encourages me to spend the majority of the project in the Te Whiwhinga phase after researching and exploring the Te Whāinga phase. I believe it is essential to reflect on the project as a whole at the same time as researching in the Te Whāinga phase, and when I undertake my next project, I will reflect on this project and include redefining and recapitulating activities in the project process.
-> Hautū Waka framework from Auckland Co-design Lab. (3)
Next Plan
In Week 6, I will begin developing the idea - building on my ideas, hoping for better ideas, and creating something closer to the final.
I will start branding the project before starting the final design for the toolkit.
Reference
(1) Image Link provided in the image
(2) Redspark. (2022). Double Diamond: o que é e como usar?. Redspark. https://www.redspark.io/double-diamond-o-que-e-e-como-usar/
(3) The Lab Team. (2022). Practice Foundations: Hautū Waka. The Auckland Co-design Lab. https://www.aucklandco-lab.nz/resources-summary/hautu-waka













