#technologydriven

[jeremyjohnsonmurrieta]

Jeremy Johnson Murrieta Technology Led Business Consulting

Jeremy Johnson Murrieta delivers technology-led business consulting focused on restoring positive reputations, strengthening brand trust, and driving sustainable revenue growth through strategic, data-driven solutions.

[rejigdigital]

Step into the future of tank manufacturing with IoT-powered solutions! From real-time monitoring to predictive maintenance, IoT is revolutionizing operations, boosting productivity, and reducing costs. Discover how Rejig Digital’s innovative tools help manufacturers optimize processes, enhance customer satisfaction, and stay ahead in Industry 4.0. Embrace smarter manufacturing today!

[tamernasr]

Driving Long-Term Success with Strategic Project ManagementAt Tamer Nasr, our strategic project management delivers long-term growth, helping brands like Gucci, L’Oréal, and UPS achieve sustained success. Partner with us and take your business to the next level!

[ijudy]

Recycle Plastic Components As an Effective Sand Alternative in the Construction Sector

The Manufacturing Outlook: Recyclable plastics that are randomly in use are likely causing landfills and much overuse, giving rise to varied logistics and economic problems in the environment.

[art-now-usa]

Ultravioled Propagation, John Nativio

Paintings are meant to explore the effects of technology on our daily life. Please see (Chromatic Wanderers) series.

https://www.saatchiart.com/art/Painting-Ultravioled-Propagation/573179/3893981/view

[lolastarmedia]

Nothing like a GREAT crafted *old fashioned* to set off a #Tuesday night! #Technori #BusinessPitching #TechnologyDriven #Entrepreneur

[bduffy898]

Innovative? Or Just Another Trend?... In-Store Tech

Hello and welcome to my blog! I will be using this blog to discuss marketing, fashion, retail and much much more. 

This week I want to discuss a topic I stumbled across at “The Business of Fashion”. 

This particular article, http://www.businessoffashion.com/2014/06/store-tech-sales-driver-hype.html , discusses the ever-growing use of digital displays and other technologies within the retail store.  The problem is that massive flat screens and iPads are not exactly easy on advertising budgets.

Are they worth the cost? Can a 24-foot TV drive enough sales to be worth the ticket price? Sure installing a digital photo booth in your fitting rooms will bring the press and an initial wave of customers anxious to test the new technology, but after all the hype what it really worth the investment?

To me this all sounds like a really amazing experience and would capture my attention, but the fact of the matter is if I don’t have the cash for Burberry trench coat today, I’m not going to buy it. Bottom line, expensive advertising displays might not be worth the cost.

From personal experience, I think technologies with the greatest ROI used in stores today are iPads and iPod-like devices used by store associates. I’ve seen mobile devices used for everything from creating customer profiles, to checking inventories, to express checkouts. I’ve had the chance to use mobile checkout devices that looked just like my iPhone, and I can honestly say that on busy shopping days, I was able to scan out far more customers with credit cards then the POS system could handle alone.  One day of heavy traffic could have more than paid for the devices.

In short, new technology in retail space is unavoidable, but what is really needed, and what is just another fashion statement? I’m anxious to hear feedback and know what you think are the smartest ways to take advantage of digital technology in-stores.

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