New medias such as Beijing Olympic Games of this year, IPTV, mobile phone TV,etc. are first and is listed in the relay system of the Olympic Games together with traditional media as the independent relay unit. Recently, Taiwan of China " Chinese telecommunication " Distinguish yellow sub Chinese, Vice President of company, to reveal when being interviewed by staff reporter in the north of the company, Beijing Olympic Games makes user's quantity of this company IPTV TV increase sharply, make the sales volume of roof box of TV of Taiwan rise sharply at the same time. It is estimated Beijing Olympic Games will bring multi sales volume of roof box of TV set 1 million to the company.
CCTV.com launches the new media and relays the Olympic Games for the first time
CCTV.com (CCTV.COM) of CCTV Have continent TV (IPTV) , the network and Olympic broadcasting right of three major Beijing of mobile phone. It is reported, CCTV.com will relay the Olympic Games tournament through vehicle carried TV, website and three new media platforms of mobile phone. On Beijing Olympic Games, new medias such as the mobile phone, network,etc. are first and is listed in the relay system of the Olympic Games together with traditional media as the independent relay unit this year.
The insider points out, the new media will relay in 2008, especially IPTV television relay will become the maximum bright spot in the Olympic report of this Beijing, and information content and spread channel will be the key to the new media's success or failure. World-famous the intersection of advisory agent and the intersection of organization and IDC expect in the analysis report in " the intersection of China and IPTV market predict and analyze in 2007-2011 ", to the policy environment of IPTV market gradually loosely with the relevant department, IPTV commercial modal further investigation and technology are canonial and gradual and complete, China will become the most potential IPTV market of Asian-Pacific area too. It is estimated by 2010, Chinese IPTV users are expected to exceed 10 million, this figure will be up to 14,500,000 in 2011.
The set-box manufacturer finishes the annual sales volume in three quarters ahead of time
" Chinese telecommunications " Have new media's broadcasting right of exclusive Olympic Games in Taiwan, namely have IPTV (MOD) , network (Hinethichannel) And the mobile phone (enome) The Olympics match broadcasting rights of three major medias. For should relay peak to upcoming Olympic TV, company this the intersection of IPTV and item of Olympic Gameses prepare 5 television channels when being relaid alone, used for broadcasting 28 Olympics matches immediately, it is as long as 125 hours to broadcast the content. According to the other side, have a TV set-box manufacturer of the cooperative agreement on the senior level that showed with this company a few days ago, its set-box of annual sales volume plans have already been finished in three quarters ahead of time, " we have not expected either the influence of market of the Olympic Games will be so enormous " .
At present, " Chinese telecommunications " IPTV TV user exceed already 400,000 of, be shown " user goal of this year is for 1,200,000 ZiHan Huang, it is estimated after Beijing Olympic Games, this goal can be finished ahead of time at the end of August " . The media reveals, this company, in order to increase user's quantity of high definition TV of March of this year, have already united six major TV manufacturers such as bright group, very beautiful, yuan of Da Tong, the east and broken and left 1,500 million yuan, used for replenishing users and buying the high definition television.
This top management of the companay are expected when being interviewed by media before this, the company will obtain while relaying from Beijing Olympic Games over the new Taiwan dollar of 400 million yuan (nearly equal to 12,400,000 dollars) through Internet and other new medias at the end of 2009 Income.
Cheng Ya the intersection of district and maximum IPTV market very much China
Study and show according to InformaTelecomsandMedia, in 2007, the global IPTV user's total number increases by 117%, increase from 5,710,000 of the end of 2006 to 12,340,000. Europe is still the area of IPTV maximum in the world at present, its total number of IPTV users exceeds 6,900,000 in 2007, accounts for 57% of the global total number, Carrier and other operator are taking and trussing up the free business through being wide to attract more than 5 million IPTV users.
The insider thinks, China will develop the market with the largest potentiality as IPTV industry, especially the run-up of 2008 Olympic Games, will act as the bearing for the development of IPTV. Go ahead of the rest in Shanghai of the city as IPTV, has already topped 220,000 by user's quantity at the end of last year. However, it has not been totally ripe yet in view of IPTV basic apparatus, user's cognition degree has been relatively low grade reason, the insider thinks the developing and still facing a great deal of challenges of China IPTV.
The global IPTV camp will reach 23,500 million dollars charging 2010
According to the estimation by market survey company iSuppli, the income that pay TV, mobile television, DVD and broadband video create is expected to exceed 277 billion dollars in 2010. This numberical growth at full speed, mainly benefit from the service of the pay TV, especially in the field of the whole world rapidly expanding IPTV TV in recent years.
There is digital display, 2004, only 1,900,000 global IPTV users, got last year IPTV global users topped 14 million, it is estimated it tops 100 million by 2011. As to this, the analyst of iSuppli Company shows, this market is entered a satellite and figure and analog wired television facilitator to dominate directly before this, but every large Carrier in the world is attempting to dismember this market share through IPTV at present. The holding of this international competitive sports with Beijing 2008 Olympic Games, China, Africa, IPTV market of Latin American will be thereupon pulled too. Predict, the business receipt of this field will rise to 23,500 million dollars from 681 million dollars in 2005 in 2010.