Visibility. Verify-ability. Value. These 3 Key V’s have to be part of your strategy as a personal brand of your risk becoming an invisible commodity in this new era and way of life that is fast becoming the new norm. Life as we knew it will never be the same and we have to be ready for the changes that are here now; whether we like them or not. I believe the changes we make us better and hopefully appreciate life and relationships even more. From a professional viewpoint, having a poor branding strategy, little to no visibility online, inadequate results and data to verify your claims or what you say you do and questionable value for your services or products will be your worst nightmare. You need to start taking your branding seriously NOW because the virtual world is going to be flooded with so many people vying for the attention of the same people you and I are trying to keep. Those who win are those who are smarter, more consistent, have a better unique value proposition, more passionate about what they do and more invested in going the extra mile to win and keep their clients. The way you show up and connect with your target audience could be the reason you are chosen over others. But that’s not going to happen if you are not VISIBLE. Be a visible brand with tons of value. One of the ways I built my visibility is by writing and publishing a book. Becoming an author of an inspirational book has opened up so many doors I never considered in the past. I will be speaking at a conference for authors tomorrow online at 12noon @tebebapublisher page. That will also increase my visibility and value as a brand. Take your personal branding seriously if you want to become a global player in what you do. XoXo from #madamemerola #bangcreator #personalbranding #visibilitymatters #theimagefixer #personalbrandingstrategist (at Abuja, Nigeria) https://www.instagram.com/p/B_k9NgYloIQ/?igshid=1vo1cy3zm0c2f