Valtech Innovation Talks (VIT) dinner (NRF Week) by j- No
Via Flickr:
The Press Lounge, Manhattan NYC Jan. 15, 2019
Innovative "Digital disrupter" Valtech, which specializes in personalized ecommerce, hosted a panel discussion on the digitalization of the retail market and how to best - and ethically - use the data accumulated. Some spirited Q&A followed. The event came at the culmination of the National Retail Federation (NRF) annual New York City conference.
Panelists included representatives from Decathlon, Samsung, Voicify, Valtech, Sitecore and True Fit. Covered topics included: Experiential Retail: Emergence of the physical meeting digital. Customer Data and Insights: What to do with the data you’ve gathered, and The Segue from Product to Service.
The panel was concurrent with a sit-down dinner and preceded by a
social hour, with passed hors d'oeurves and specialty cocktails. A full open bar was maintained all evening. The event was held at the West Side classy 16th floor Press Lounge, which offers spectacular views of the Hudson and midtown Manhattan. It was a bit too nappy to enjoy the outside deck, but we braved it long enough to capture some of the grand scenery.
The National Retail Federation is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, and grocery stores.
NRF 2019 spotlighted the many innovative technologies available to retailers today, much of it involving the use of Artificial Intelligence in order to best optimize reaching and retaining their customer base.
While innovation is great, old school simplicity still has its importance. Example: Valtech's corporate website is slow-loading, way too busy, built more for visual style than practical maneuvering. No social media links even appear up front, which one would think would be critical for any company involved in retail. One reason why half of the world loves Amazon, even though the company is the epitome of evil destroyer of individuality in business, is that one can find what they want quickly, make their purchase, and get out minutes later. Having to fish around for information and wading through a lot of content-lite word soup is counter-productive.
#valtech #nrf #sitecore #thepressroom #ecommerce #ai