THE OBSERVER EFFECT
We aren’t experiencing life anymore.
We’re just gathering evidence for a trial that will never happen.
The moment something beautiful happens
your first instinct is to reach for your phone.
Not to remember it.
To outsource it.
We stopped trusting our own minds to hold our lives
so we handed them over to servers.
But the second you look through the lens
the moment changes.
You are no longer inside it.
You are in the edit.
We have thousands of photos of sunsets we didn’t fully watch.
Meals we barely tasted.
Concerts we heard through tiny phone speakers while filming proof that we were there.
We document everything
because we are terrified of disappearing.
And in the process
we disappear from our own lives first.
One day, you’ll scroll through your memories and realize something horrifying:
you weren’t living a life.
You were creating content about someone who almost was.















