Jun 16, 2016
IDENT
https://vimeo.com/170944417
seen from Malaysia
seen from T1
seen from United States
seen from United States
seen from Hong Kong SAR China
seen from Italy
seen from Netherlands
seen from China
seen from Australia
seen from United States
seen from China
seen from Australia
seen from Belarus
seen from Türkiye
seen from Russia
seen from United States
seen from United Kingdom
seen from United Kingdom
seen from United States
seen from United States
IDENT
https://vimeo.com/170944417
HEALTH AND SAFETY
1) Keep camera equipment away from water when filming, be careful when filming water.
2) Be cautious not to trip over any wires.
3) Make sure that there is no loose wires.
4) Keep food away from camera equipement so not to break the equipment.
5) Make sure that the equipment does not overheat
Evaluation
At the very beginning of this unit I was given a brief to create a 30 second ident for Digital Cinema Media (DCM) and within this ident I had to represent one or more emotions that an audience feels when they enter the magical world of movies, and I think I did this. As I think my ident successfully portrayed the true power of cinema.
I know my ident does this as it shows the purpose of identity to the DCM company. As throughout my ident I show what the company believes in. for example in my ident I use a voice over to say rhetorical questions about how films make us feel, and some of the questions I took from the DCM website. This is good as it ultimately shows the audience what type of company DCM are, and by doing that the ident is promoting the identity of the company to a larger audience.
Although my design also helps with portraying the true power of cinema, as the screen tempo was fast. This is good as the younger target audience will not get bored, and the older target audience will be able to understand what’s going on. Furthermore, I think my design is very original and interactive with the audience, as no other ident for DCM shows how film evolved, and it is interactive as the voice over talks directly to the audience. This is very good as it connects the audience to the ident, which makes a great impact on the image of the company. However, the only limitation with my ident is that it was too long, as it went over by 8 seconds. Consequently, this could be bad as I did not stick to the brief, which means that DCM might not like it or worse find another creator.
However, another element that helped do this was the onscreen graphics. Like E4 I wanted to create something that made my target audience ‘escape from reality’. For example, for the DCM logo I used bright blue graphic animation that went in and out of the logo. This is good as it draws the audience in more, and because the colours are bright it means that it holds connotations to positivity. Consequently, this makes the audience excited about film, which is what DCM want. Even though I am happy with the logo, I am not so happy with my typography, as I think I could have made it more interesting to watch.
In conclusion I believe that I have made an ident that is authentic, genuine and extraordinary, but if I could do it again I would learn how to make high quality typography and maybe cut the clips even shorter so I stay in the maxim time limit.
UNIT 32 SHARE CAPITAL AND DEBT.
Description --> In this unit the author explains the share capital and debt, that contains subjects of capital, share capital, loan capital, security, and leverage.
What I learned --> In this unit I learned about the share capital and debt that contains vocabulary of capital, share capital, loan capital, security, and leverage.
Capital: capital, raise capital, share capital, loan capital, shareholders, company, and lenders.
Share capital: share capital, shareholders, put up money, hold shares, dividends, equity, and venture capitalist.
Loan capital: loan capital, lender borrower, borrowing, debt, indebtdness, principal, and interest.
Security: debentures, security, loan, and bonus.
Leverage: leverage, gearing, highly leveraged, and overleveraged.
This is my ident for Unit 32 and Unit 1 for Digital Cinema Media. It came out exactly as I wanted it, being both comedic and entertaining to watch. I wanted to make my ident about comedy as that is the genre I personally want to pursue in my career, so that is what I focused on. I used a voice of god type character to introduce cinema and used him for comedy, I did this by making him come across stupid and bad at his job when what he has to do is actually very obvious. It also helps to keep the viewer anticipating what is coming next as it seems as though the character himself doesn’t know.
If I were to redo my ident I would probably like to take the time to film my own shots, that way I could make it more mine rather than using an already established film. I may also take more time to find more sound effects to make the voice more believable, adding in foley to make the character seem more real and as if he were actually there. I could accomplish this by adding sound effects such as footsteps, machine sounds and possibly even the voice of the characters assistant.
In conclusion I was happy with how my ident turned out because even though it is quite simple and easy to make, it is enjoyable to watch and can bring about a good response from the audience, possibly getting them in the mood or cheering them up before a film plays, especially if it is a comedy film they are about to see.
Making Process
The creating of my ident wasn’t that difficult. I started off by recording the audio lines in Audacity and exporting them as .wav files. I dragged them into Premiere and placed them where about they needed to go (adjusting their placement later on based on the footage). I added in extra sound effects that I downloaed from freesound.org to make the voice sound more realistic and make more sense (light switch sounds when the voice asks for things to be turned on and page turning sounds when he is looking for the next thing to play). I added the white box to simulate a bright light, The Revenant footage for the visuals and the DCM logo to play at the end. I adjusted the audio levels of the voice lines to sound clearer and animated the opacity on the images and footage to appear at the correct times. I also animated the volume of The Revenant footage so that when the voice was talking you could still hear him over The Revenant footage.
Unit 32 & Unit 1 - Storyboards
Target Audience
Age: 18-50 because my ident is a comedic ident which most audiences may funny but older and younger audiences may not understand. It is possible for other ages to like the ident however it is unlikely. I also believe it is too long for a really young audience to enjoy as they may get bored of it very quickly. Also a young audience wouldn’t be able to watch the ident as it has a vicious scene from ‘The Revenant’ in it, which isn’t suitable for a young audience below the age of 18.
Gender: Male/Female - My ident doesn’t have any sort of gender as the ident is a comedy bit which is suitable for both genders. It may sway slightly more towards a male audience however as there is a scene from the film ‘The Revenant’ which is a film aimed more towards a male audience.
Class/Ethnicity/Nationality: My ident mainly focuses towards people who speak English as their native language so that they can understand the ident as a whole. The class may be that of middle class as the ident is for a cinema and they will be the main endorsers of cinema.