#uobdesign

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Logo Re-Design | Logo Design  (مطعم شمس العراق) Critical Analysis on the logo by myself.

Process, Concept, Ideation, Inspiration, Elements, Techniques, and Principles

The reason I chose this logo was that this logo was actually re-designed recently by the restaurant and I felt bad they did not give it its max potential the second try.  I decided to take a chance on this and made this. A chef’s hat on the sun that has a “fez” on it which is something in Iraq, and it has grills written on the hat to explain the components of the restaurant.  Mustache also signifies Iraq. The techniques were placement, shape builder tool, ellipse, type, pen, line, achor, and direct selection tool.  Elements include line, shape, and color. Principles include color harmony, emphasis on color, and contrast in size and color.  @uob-funoon 

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Photography Metaphor

Process, concept, ideation, principles, and elements  When I took this picture, one of the first thoughts I had were why this looks so clean from insects. Then I thought about putting any sort of family, not just insects. So I decided to do that with the monkeys acting like these unique fruits were the house they lived in. 

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Contrast | Principles of Design  Process, Elements, and Principles

This work done by me was to focus on clearing the definition of contrast through a design. Elements were shape and color. The principle is emphasis on size and color. The contrast in color and texture. 

@uob-funoon

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Vans Advertisement (Part of Project 1)

Critical Analysis of Advertisement

This is a design about Van’s new shoes ‘Ultrarange’ which are shoe brand new in their company from design to style. Everyone knows Vans, they have nothing to do with the sporty type of shoes. 

Although they made this and I said to myself that I had to hop on this and create a design to advertise this shoe. 

The beginning was tough to figure out as are most designs in the beginning, but with time I started to figure out that it had to have some sort of an idea that represents it. I chose their slogan off the wall. 

You can see from here, I would put the shoes above the wall and create a shadow presenting the slogan off the wall, I created that and next was the idea of the advertisement.  I thought about a sale percentage fitting to Vans, then I chose 30%. 

The last part is the Ultrarange, and the reason I designed it like this is probably understood by most, Ultrarange=range, I created range basically to represent the word itself. 

The principle I focused on was a contrast in color in the background to make it stand out. The repetition in the text ‘Ultrarange’, and lastly Hierarchy starts from the most important to the least. 

  @uob-funoon

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Art Exhibition (Part of Project 1)  Al Riwaq Art Exhibition and Space. Brilliant art gallery filled with all sorts of art, with a lot of space to spend a great time on each painting focusing on the main attributes that created that piece of art. 

One of the paintings was calligraphic writing mixed with human emotions that I really spend time analyzing, the great detail spent by the artist to make sure the writing blends with the emotions of the human made me mesmerized and proud to be there.  Two people who had a great impact on this art space are Noor Al Noaimi and Siobhan Fallon.  A couple of other great artists also had a major part on the day I arrived at the gallery, these artists were also creating some sort of calligraphic art although this time they were also focusing on water art to make the art look much better.  In the end, I spend a lot of time there and took many pictures and videos that I will post in the second post that had to do with the immense details implemented on these marvelous and beautiful art pieces by the hands of great artists. 

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Interview Principles of Design (Project 1) 

Hadi Alaradi | Art & Design Student (Experienced In UI/UX, Animation, Motion Graphics, and more) If you would kindly, tell us a little about your background in Art and Design 

1.What are different career paths in art & design that are modern and required in today’s world?

In today’s world Product, animation, environmental, and games design are all required in many key businesses around the world. They were required before,but today a business cannot run at all without good design behind it. So most of these careers are in need of a designer. 

2.What is the difference between form and shape when it comes to Art & Design? 

When it comes to Art & Design, shape is an enclosed area or something flat while form is not something flat, it can be three dimensional. To simplify, shape is the outer form, and form is the detailed appearance. 

3.What type of principles are used in cartoon design? And how is that important? 

The type of principles used in cartoon are movement to create exaggerated actions, 

They also use balance in the value of the characters, colors, and texture to represent the important characters for example. 

4.In what way is art similar or different to design? 

They are similar because of the principles and elements used between the both of them, they both use shape, color, contrast, and more. They are different because when it comes to art, art is supposed to bring out the emotions of the piece. While design can be used to solve many problems in the visually communicated world. 

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At the start, Dr.Adel started discussing and bringing the main point in the intro about the history of Gestalt -Three psychologists came up with different theories about how a human perceives a picture -Rudolf Arnheim is who came up with “Art and Visual Perception: in 1945 which made Universities use it today to understand the theories -The principles of Gestalt are: >Similiarity: Which is when things look identical >Continuation: Which is when your eye shifts from an area to another because of an element used in the design >Closure: Which is when you close things by your own perception of how they should look >Proximity: Which is when elements in a design are next to each other forming a single shape >Figure/Ground: Which is when you make a perception of what is the background of the original image because of the shadows creating it. So there are actually two designs in one design you could say >Symmetry & Order: Which is when the elements in the design create a balanced design that is following a single system. The reasons all these principles are important are because with them you will be able to create a good design that follows the order in different ways. When working on these principles you will realize there are levels to implementing them. You can implement them simply, and you can also implement them by focusing and finding true creativeness like Escher in 1938 when he created a marvelous design for figures and ground. These types of artists are the ones that create unique well-designed work that lasts for centuries. In conclusion, the gestalt principles are all important in their own unique way and that is very important to know because when you focus on a unique principle and you implement it properly, your level of creativeness will exceed and the design will be much more than just a good design, and that is exactly what we are looking for.  All designs are designed by me. 👆🏽

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Project 1 (Coverage Over Yonis Atteya ‘Design & Branding) 

At the start,Yonis Attiya introduced himself. He is the founder of limefish, a visual designer, specialist in video production, adobe photoshop, and Premiere Pro. Yonis started explaining the difference between the logos today and how many of them are out of trend because of what people want to see today. This provided us students with insight about how we should visualize our next logo design to become. The world today are transforming from emblem designs to lettered logos or icon logos. The logo that seems to have lost it’s time and trend is ‘Emblem Logos’.  Below you will understand the difference between each type of logo.  Three Types of Logos (Letters) (Icon) (Emblem) Letters= Logo in the form of letters belonging to the company There is a monogram that contains the company's initials There is a full company name in the logo Icon = Graphic or graphic representation of the company Logo composed of a photo Abstract logo Logo showing personality Shield = Logo consists of several things the same time as monogram in an abstract sign Composite logo of parts