#vc0563

[tillzzy]

ISTD

Bike designs - Research

I want the bikes to be recognisable and in line with my branding. these are some pictures I want to take inspiration from. I want to design only the frame and keep the handles and wheels black.

Pinimg.com. (2023). Available at: https://i.pinimg.com/originals/2c/9b/de/2c9bde96586a1ebb5eae56b3df24a6a8.png [Accessed 20 Nov. 2023].

‌rodrigo (2014). coarse fabrication pays tribute to keith haring with cross bike frame. [online] designboom | architecture & design magazine. Available at: https://www.designboom.com/design/coarse-fabrication-keith-haring-bike-frame-12-26-2014/ [Accessed 20 Nov. 2023].

Watson, J. (2017). Team Specialized Rocket Espresso Red Hook Crit Allez Allez Allez. [online] The Radavist. Available at: https://theradavist.com/team-specialized-rocket-espresso-red-hook-crit-allez-allez-allez/ [Accessed 20 Nov. 2023].

[hannahlacey]

Changing Verbiage for Posters

After reflecting on my whole projects messaging, verbiage and narrative, I decided to change the posters one last time. I decided on matching the posters wording to the instagram ad I already created (achieve perfection in one easy step). This was after I realised that if i were to sell the idea of perfection without giving too much away (by using the word 'sacrifice'), i would be able to build a sort of suspension and curiosity. This is more attention grabbing, hooking the audience in- asking 'how'?

This would then lead to the reveal of the 'joke' being in the filter- which would then use the word 'sacrifice'. By having this build-up, I think the messaging is more coherent and easy to follow. I also changed the normal QR code to the actual snap-code- which would directly link the audience to snapchat.

[hannahlacey]

1950s Design- American Dream, Advertisement + Pop Culture- Research LO1

The 1950s American Dream

The American Dream of the 1950s was about materialism, the roles of men and women, having a happy family, and being sophisticated.

1950s: An American Dream? : Online Exhibits : Exhibits : Smoky Hill Museum

The business industry used color to target consumer behaviors.

Everything About 50s Posters | Widewalls

After a war period, Cultural panorama of 1950s was all about lifestyle innovations – telephones, TVs, cars and household appliances entered almost every home in United States

graphic design increased, and commercial film, television and magazines entered the Golden Era.

In 50s, poster art exits the exclusive and elitist field of high culture and art and enters the era of widely present mass media and open the door and sets the standards for pop art.

Nostalgia in 50s posters is feeling of sympathy for the naïve time of baby-boomers generation, when people fearlessly enjoyed end-of-the-war and economical progress with many technological innovations and newly established pop culture industry, which shortly turn to be main axes of the new world order which reproduces inequalities and conflicts instead of prosperity.

This post-war time period transformed the way media was consumed, and the messaging behind it. The ‘American Dream’ was put into place, which prompted audiences to buy into this idea of commercial perfection. By looking at the characteristics of the adverts and posters produced in this time, I can see the propaganda-style features that created Pop Culture Visuals. 

By including these kinds of visuals as a basis for design, I feel like i could amplify the irony of my idea. I could utilise the composition and colour to sell this idea further, going about this with a modern twist.

[hannahlacey]

Identifying Concept for Brief + Relating to LO’s

Through extensive research + idea generation, I was lead to the idea of creating an application that focuses on celebrating the user for their mistakes, and their feelings of frustration. The user would log their frustrations, failures and mistakes, in turn being given a ‘piece’ of a vase, or a flower. By logging a certain amount of mistakes, a vase would be constructed from each of the pieces. This vase would then be sent to the user alongside a kintsugi kit, allowing them to break the vase, and construct it in real life. This process would then continue with other objects such as flowers to create a bouquet (and learn flower arrangement), or seeds/ plants to create a mini garden kit.

This would allow the user to then focus on creating something physical, something to be proud of, that takes them out of their daily stress + gives them a platform to celebrate their imperfections. The focus would then be on the activity and not on their perfection, allowing the concept of ‘Wabi- Sabi’ to truly take place.

How it answers the LOs:

LO1:

Utilises concepts of eastern culture such as wabi sabi to formulate the foundation of idea

focuses on ‘user-centred design’ to expand on these concepts in a tangible way, utilising audience for participation + research

explores gamification concepts and reward systems, linking to psychology and factual based, CBT methods + research.

LO2:

using feedback to guide process of creation

experimenting with different methods + mediums to target the audience efficiently

exploring ways of bringing historical philosophies into modern day lives

integrating my own experiences as another form of information to build an understanding, and tackle the issue from a personal perspective 

LO3:

Targets a very prevalent issue amongst Gen Z

explores use of ux/ui, possibly ai, and user-centred design

[hannahlacey]

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[hannahlacey]

Web Portfolio Evaluation

When looking back at this section of the unit, I feel I have been able to create a successful identity, and have applied it to a simple yet functional website. When initiating this project, I immediately started to interrogate myself as a designer, pairing this with my ICP intentions. Through a process of self-reflection and aspiration setting, I identified my goal to be presented as a multi-disciplinary designer, with a passion for brand identity design, UX/UI design, and Illustration. I felt that throughout my design profession so far, I have worked with many different skillsets, and have enjoyed this variation. This allowed me to see that confining myself to one area of design would be restrictive to my skills, and my potential.

When researching into how to create said identity, I decided to include a diverse set of designers to look at. I kept my passions in mind and leant towards the brand designers, however mainly wanted to seek designers of all disciplines. By doing so, I recognised the similarities between the brand-identity designers, which was they all shared editorial, contemporary, and sophisticated tone of voice. Contrastingly, the other more experimental + multi-disciplinary designers held a much more relaxed approach to their identity, being more focused on approachability and providing character. By questioning my own tone of voice, I decided to combine these two takeaways, and went forward in my design process. Alongside this, I was able to push my understanding of creating a brand via linked-in learning, and other experiments- leading me closer to my goals for the ICP unit.

The process of creating visuals for my personal identity was heavily reliant on the combination of research and self reflection. By continuing to apply the features I liked to my own constructed brief, I was then able to push my professional aspirations into a bank of assets. The use of colour, text and imagery was all curated and held contextual information as to who I am and how i want to be perceived, which I feel I did successfully. This process led me to create a modern-chic identity, with illustrative aspects to reflect my passions. By also including three branding projects, I reinforced my identity through content.

Lastly, when applying my professional identity to a website, I was able to learn and independently push my understanding with Wordpress, CSS, and User Interface design. However, I feel this was my most unsuccessful area of this unit, as I focused on building a simple understanding of these applications, rather than venturing too far into CSS. This enabled me to create a functioning website that showcases my work and tone of voice, however it is a work in progress, due to the time being restricted to work on this. Although I am proud and feel my goals have been represented through my website, I would like to further my technical skills, learning to create a website with more personality.

[hannahlacey]

Process Book Binding + Reflection

When creating this process book, I have been mainly focused on simplicity in layouts, grids, and functionality. When looking back on previous process books, the main areas of needed improvement have been in the technical errors, whether that is margin size, text size, or bleeds. Within this process book, I attempted to minimise said errors by focusing on simple yet effective compositional skills, using grids to guide me through this.

As for the content itself, I focused on getting as much as I could into this book, which was successful for the most part. However, as I using the perfect binding method to create this book, I had to sign up for a binding session early in the week. This meant I was able to complete and include all of my D&AD project, however not all of my website process. I managed to include a good portion of the development and some of the outcome, but my website is still a work of progress and not finalised, as i simply did not have the time to do so.

However, all being said, I am proud of the outcome for this book, and think it is my most successful process book created thus far. I also included links underneath the images used within my process book, to contextualise the research properly.

[hannahlacey]

D&AD Evaluation

Through this section of the unit, I feel I was able to successfully apply and enhance my skills to further my practice as a designer. Through the interrogation of the penguin D&AD brief, I was able to see how the fundamental skills needed for this project were 1) building a visual identity (through merchandise), and 2) showcasing said identity through a campaign-style video. By recognising this, I saw the alignment between my professional goals and the briefs requirements, whilst also seeing potential for other areas of design to be explored.

Through idea generation and contextual research, I was then able to build a solution that not only fit the target audience, but also fit my goals. By focusing on the relationship between colour, text and conceptual thinking, I explored how each element could relate to my target audience, and how i could use them to market my products. I feel i was able to do so successfully, as i continued to push my research of Gen Z throughout the process, and consistently referred back to the brief for guidance. By also including research outside of the design world via social media platforms, I was able to gather a more raw understanding of the core beliefs and values of my Target Audience.

By proactively learning technical skills such as ‘adobe dimensions’ and ‘after effects’, I was able to push my contextual knowledge of how to professionally pitch an idea. This was particularly useful in my process, as it allowed me to execute my concept much further + with more control, leading to a much more refined outcome. I also pushed my user Interface skills through this project, deciding to create a website portion of my outcome. Although not required, I felt this enabled me to learn how to apply an identity across both physical and digital media, which is crucial in the current design world.

Lastly, by creating weekly goals, reflections and plans, I was able to manage my time efficiently. By making the research process an ongoing thing, I was able to start visualising and conceptualising early, allowing myself to refine push my outcomes throughout this term.

Overall, I believe this was a very successful project, and feel satisfied with the outcomes i have created, and the learning processes i have explored. I feel more prepared for further branding projects, and more eager to integrate these skills into my professional future.