Dec 29, 2020
“There’s only one thing that can keep this new breed of vanishing Americans from vanishing when your commercials come on: creative ingenuity” (1953)
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“There’s only one thing that can keep this new breed of vanishing Americans from vanishing when your commercials come on: creative ingenuity” (1953)
VMLY&R (Italy) for Rolling Stone
Shot by Alex Telfer, this outdoor campaign for financial giant Bancomat focussed on every generation. Commissioned by Vmly&r Milan.
View more of Alex’s work here:
http://www.i2iphoto.com/photographers/alex-telfer
Clio Advertising Awards
I will always be me.
Acaba de lanzarse "Siempre seré yo", el primer libro electrónico para personas con enfermedad neuronal motora (ENM) que reproduce sus voces cuando leen en voz alta. Se trata de una enfermedad neurodegenerativa que deteriora las células nerviosas musculares y, con el tiempo, acaba con la capacidad de hablar.
Clio Advertising Awards
Play the future, but don’t play with the future.
Greenpeace together with VMLY&R launches the game Los Santos+3ºc, an intervention of the servers of the famous game GTA, which takes the effects of the clima...
The first step in engaging people is to make them understand the problem.
https://shots.net/news/view/grand-threat-awful
In One Sentence: Yusuf Chuku, Global CSO, VMLY&R
October 12, 2020
In one sentence, what is the best advice you can offer marketers today?
Seek shared value; you’ll find it at the intersection of what your brand stands for, what’s important to your customers and what will consistently grow the business.
In one sentence, how do you define effective marketing?
There’s been an acceleration of people’s expectations of the experience they expect a brand to deliver; effective marketing is the ability to simultaneously create connected brand and customer experiences.
Yusuf Chuku served on the Final Round Jury for the 2020 Global Effie Awards and Effie Awards United States competition.
Read more posts about Effie US >
Read more from Effie winners & judges “In One Sentence” >
In One Sentence: Vicente Carrasco, CEO, VMLY&R Chile
September 14, 2020
In one sentence, what is the best advice you can offer marketers today?
Ideally, marketing is related to building new needs, adding features to products, moving from functional to emotional benefits, and developing brands with purpose and other reasons to be preferred by consumers...and today, consumers are empowered by the knowledge in their hands thanks to technology - so my advice to marketers is to please stop selling smoke.
In one sentence, how do you define effective marketing?
Effective marketing gets results – tracked by ROI, business growth, and tons of data analysis and technology – but still has a subjective and only human element: the creativity that allows us to achieve these results.
Vicente Carrasco served on the Final Round jury for the 2019 Effie Awards Chile competition.
Read more from Effie judges & winners ‘In One Sentence’ >
More posts from Effie Chile >