#vrscout

[octonicvr]

Check out the latest @vrscout article mentioning @octonicvr “VR Game Turns Any Treadmill Into A Fitness Adventure.” Link in our story! 🤩🙏 #vr #vrfitness #vrscout treadmillrunning #treadmill #treadmillworkout #running #treadmillrun #runnersofinstagram #runner #runningmotivation #fitness #fitnessmotivation #runningcommunity #runhappy #marathontraining #workout #instarunners #cardio (at New York, New York) https://www.instagram.com/p/ClR_AL7r8En/?igshid=NGJjMDIxMWI=

[mft-toyama]

via @VRScout

Leap Motion Announces Open-Source AR Dev Kit ‘Project North Star’ via @KlyeOnFire https://t.co/IpEiqBKete pic.twitter.com/jj5UfBhiQg

— VRScout (@VRScout) April 10, 2018

[virtual-reality-dimensions]

Kids Try Virtual Reality (HTC Vive)

Source: VRScout

[pirate-jet]

Seniors Try VR For The First Time - HTC Vive

Facebook: https://www.facebook.com/vrscout/videos/1513778772010472/

YouTube: https://www.youtube.com/watch?v=QvUkcw63bAs Twitter: https://twitter.com/VRScout/status/948975707211759616

[jtisser]

I mean, that's pretty cool!! Got a big feature on @vrscout, and even more fitting that I saw this while at the #RawData release party tonight! Thank you so much for the kind words! I'm beyond excited to have been a part of this game, and to now be featured on one of the top #VR publications in the world! Read the full article by clicking the link in my bio! 😀 . . . #vr #composer #rawdata #interview #vrscout #htc #vive #oculus #rift #playstation #ps4 #psvr #playstationvr #music #composing #guitars #soultonecymbals #taiko #score #gamemusic #soundtrack #gamescore #film #videogames #videogamemusic #cloud9 #dreaming #upupandaway @playstation #soy @sony @htc @htcvive @oculus @oculusrift @steam.valve @soultonecymbals @survios #survios (at Los Angeles, California)

[allthingsvr]

North Korea is Building Their Own VR Lab

According to a report from North Korea’s tourism monthly periodical DPRK Today, the secretive state is putting the finishing touches on their new science complex, but not without one key addition.

Like any science and technology center should have, North Korea has built themselves their very own VR lab.

An image provided to NK News shows the outside of the laboratory with a sign stating “Virtual Reality Science Lab.”

Sign reading ‘virtual reality science lab’

“[The VR Lab] looks geared for secondary school students rather than for experts…They said the lab is being used as a virtual laboratory for physics, chemistry and other experiments,” professor Chan-Mo Park from Pyongyang University of Science and Technology told NK News during an in-person visit.

So what do you think happens in a North Korean virtual reality lab?

“In the lab you see videos that show the virtual reality technology and its application,” commented Professor Park. “I saw only one VR Lab and there were many desk-top computers.”

Read more here.

[allthingsvr]

3 Main Marketing Challenges of VR and How to Overcome Them

Stop Thinking like Developers and Start Thinking like Consumers

Well into 2016, there is a boatload of money being thrown at VR. With two official unicorns and dozens of players closing funding rounds in the 8 digits, the race to revenue is officially on and pressure is mounting to show investors the money sooner than later.

Since it is Marketing’s job to bring that money in, marketing execution will be a critical factor in determining whether the platform is destined for ubiquity like the television, the smart mobile device, and the internet, or fad-dom á la wearables and 3D TV.  (Marketing encompasses more than just promotion, a common misconception; see here for the AMA’s official definition.)

Despite all the hype surrounding VR, there’s still a very real risk of failure; just because “you build it”, doesn’t mean “they will come”.  Mind-blowing technology with all the bells and whistles in the universe (or metaverse) won’t be enough without successfully tackling specific, troubling marketing challenges that have emerged thus far.  VR marketers at firms across both the hardware and content sides need to address these issues quickly, as they pose current risks to widespread market adoption.

Read more here.