The Drum: Heard it through the great vine
The Drum recently got in touch to say they were doing a special social media supplement with a particular focus on Vine, which they are including in the latest edition of their print magazine.
Considering we had been around a mere number of weeks at the time, it was great to be able to contribute to the piece as BRANDSONVINE.COM.
Understandably we are advocates of the platform and by adding over 800 vines to BRANDSONVINE.COM we have a laser focus on what all these brands are up to on Vine.
We were asked what's the point, why should brands use it and which are particularly excelling at using Vine. The article is now online so check it out. Of course, we've done a Vine of it too.
Here's just a taster of what we had to say:
“The six second video format allows greater opportunity to creatively tell a brand narrative. However, the immediacy and personal nature of the channel suggests it will be used less for ads and more to capture and lifestream what a brand is doing or thinking right now, rather like the most successful brands using Instagram. Vine was the platform of choice for capturing short segments on the catwalk at New York Fashion Week, for example.”
