World of Coffee — San Diego (April) World of Coffee in San Diego feels like equal parts inspiration + energy + sensory overload (in the best way). My San Diego convention routine: • Caffeine strategy: pace tastings so I’m sharp by afternoon meetings • Hydrate like it’s your job (coffee + convention air = sneaky dehydration) • Capture micro-moments: 10 seconds of a pour / crowd reaction / favorite takeaway beats “perfect content” • Schedule one reset outside the venue—my favorite is a quick trip to La Jolla if you can swing it Question for coffee + convention pros: What’s your best “stay energized but not wrecked” tip during multi-day shows?



















