In 2017 who will lead the in-store mobile checkout revolution?
After the incredible buzz of Amazon GO , and now that NRF17 is over, 2017 looks like the year grocers and supermarkets are finally realizing the best way to give their customers a smarter and better in-store shopping experience with a viable R.O.I, is by embracing in-store mobile shopping & checkout solutions.
Top retailers in Europe and the US are piloting mobile checkout solutions for some years, but without really believing the future of grocery shopping will be through the smartphone of their clients. Can they afford to ignore the Amazon buzz and its implications, now that shopping with no checkout look so close to reality in customer’s mind?
We all know that mobile is a key element of today’s life and that shopping at your local supermarket without passing through a checkout isn’t for tomorrow, but since all retailers accepted that mobile payments, mobile coupons and mobile loyalty will be the norm, why are they so slow in rolling out in-store mobile checkout solutions that are securely and seamlessly connected to their POS?
Working in this space for 3 years now, I understand the typical answers and inertia of most retailers regarding mobile checkout technologies, they are normal in corporations with complex infrastructures, legacy systems and results that keep growing at a slow rate every quarter, but the main question is, which retailers want to lead the mobile scanning and checkout revolution that already begun?
Are they the discounter that after taking market shares everywhere will begin to lead in checkout convenience over the more “innovative” retailers? Or mobile checkout is the feature that will make new tech players come and win a piece of the grocery pie?
Until when, top retailers will continue to invest in costly self-checkouts stations and outdated hand scanner solutions? Can they ignore their customers wants and needs and keep looking at new in-store mobile solutions as nice-to-have technologies?
In 2017 Amazon launched its first physical store, Walmart will give a second chance to its scan and go mobile app while Sam’s club is rolling out the solution to all stores!
Walmart Scan & Go | Sam’s Club Scan & Go Roll out | Amazon first grocery store
When the biggest retailer on earth and the biggest pure player are pushing that way, where are the others looking?
Look at YouBeep…
Provides retailers of all sizes with a mobile shopping and checkout solution that can be tested at a fraction of the cost and time of others solutions
Requires zero integration effort with the POS (even legacy systems)
Personalized marketing platform in front of your customers in the moment they are buying.
Proven R.O.I ( > 300%)
Since security, engagement, R.O.I, Integrations, data ownership, store operations, targeted promotions, shopping experience and basket increases are always in my mind, let me know how you see grocery shopping in this exciting year for the retail industry.
We had the privilege to be selected to be one of the company’s pitching in the shark tank at the 3RVF in the Heinz field stadium in Pittsburgh. We were the only foreign company pitching, so we can say we were surprised by the great feedback from the audience and the sharks.
The event is considered the biggest venture fair in Pennsylvania with more than 400 entrepreneurs mostly from the region and 150 investors from different areas, being this year the largest in the organization history.
The 3RVF is a great event to understand the growing start up ecosystem in the region, where companies begin mostly from incubators related to CMU.
Another great indicator of this trend and the big value of the program we are doing here, is the number of successful companies created though this incubators and that choose to stay in Pittsburgh or the region, this companies have raised more than 250$ million in the first three quarters of this year, this number come from companies like 4moms (41$million), Resumator (15$million) and NoWait (10$million).
To conclude, the event was a great opportunity to pitch and talk about www.YouBeep.com to investors, and get contacts from potential partners.
