Engaging in YouTube comments can be a great way to lose your paragraphs of thought, so here is my YT comment on here for preservation. On the topic of Media Literacy:
"This video is so fascinating, well done! I'm only up to 31:18, and I've already spent an hour writing several paragraphs on what has been presented so far. I know I'm contributing to the problem by not finishing the video. But I had a lot to say on the topic. It has already changed a lot by watching this far, so I'm going to see this as a "learning diary".
Media literacy has been dead before there was writing. I think of the stories of Anthropologist hiring Native Americans to interpret stone placements, only to learn the such placements were how modern folk mark where to park their car. Or when I was watching a documentary with a friend. Scientist were confused to see a lizard hand stencil in a Saharan cave. Because it looked human-esque the anthropologist concluded the lizard may have had spiritual significance. My friend, studying Aboriginal Australian culture, suggested that such a stencil would interpret as directions for hunting said lizard. "This is a place of plenty for goanna (monitor lizard)". The literacy to interpret these cultural signifiers was gone. Not because the consumers or the writers were gone, but because the control of the delivery of that media was.
Reductive Media lit is the result of reactionary culture making the jump from Murdoch newspapers and newsrooms to the digital space.
The pervasiveness of online (or perhaps, as a whole, media) reactionary culture. If you say the wrong thing, you get dunked on. You see the wrong thing, you must dunk it for fake internet points, thus acclaim & thus a sense of achievement with a sense of community; a combination akin to sugar & fat. Necessary for the body, but can be addicting when combined & thus is often served in unhealthily exaggerated amount by those with financial incentive.
I'd describe reactionary culture as a culture that views discussions as a competitive intrinsic-communal action rather than an extrensic-extracommunal action. If your take on immigrants, Batman The Dark Knight or the validity of a spherical earth isn't good enough, it gets thrown in the trash & is used as example of such a waste product: (why are USAmericans so offended at the very concept of waste products)?
As a functionally post 9/11 baby, react culture has always kind of been the norm. Heck, I remember watching South Park when I was actually 8. But, the newfound prevalence of this isn't just from the digital jump, but like with newsrooms and newspapers, who owns the platforms of media that perpetuate their own interest. Of course, capitalist and reactionaries would love twitter! You have a numerical value percentage as incentive for the validity of your decisive words & actions! How often have you heard "Figure W has made a statement with over X and X, Y, Z retweets saying…" For reactionaries, fake Internet points are literal social currency. If there is a number, there is a value to interpret, a percentage to be taken and a statistic to misalign in your favour.
A lot of my views in this paragraph is based on a documentary series that looked into the rise of Rupert Murdoch's media empire (I think it's called "The Murdoch Empire? It may also be region locked to Australia as it was a government funded doco, but IDK). It was downright enlightening to hear how Murdoch would purposely pit his children against each other, believing that competition would make them more capable, and how this was EXACTLY how he ran his businesses too. His family wasn't a business, though, and his business partners weren't seen as children. To Murdoch, competition is how a community is run.
My takeaway was this; reactionaries believe that competition is progress itself, is how a community is run, and is present in all things as a universal language.
My family recently had both me, my sister and my mother attend university for the first time. We all noticed the same thing. None of the students wanted to answer the lecturer's questions. I think at first, we all just assumed that it was because a lot of them just got out of high school were talking back to the teacher got you in detention. Maybe there is some of that, that's what I thought I was feeling when I was quiet. But as I entered units that were my fields of interest, and I became eager to be corrected, I realised something. Everyone was afraid of being incorrect, not because they'll look silly or get yelled at by the authoritative figure. But because they'd get "dunked" on by the lecturers. Some of the sweetest people I've ever met! Because being incorrect is how you "lose" the competition of discourse and receive social sanctions on Twitter.
So when you see a bad political opinion or a plot hole in a movie, that's when you can receive a sense of communal accomplishment by "dunking" on the movie and receiving internet points. The same is true if the "dunk" is incorrect. Same if the "dunk of the dunk" is incorrect. And so on ad nauseam."