Reputation Theories + 1989 differences.
I’ve been thinking a lot about 1989 lately, as the differences between Rep and that album are striking. It even led me to a few interesting theories about 15 Taylor’s, 10-minute All Too Well and how LWYMMD works as the lead single of this album in comparison to, like, Shake It Off.
Yeah, I’m sorta obsessed with theories. I added some takeaways at the bottom, but please re-blog so I can get other people’s thoughts!
Anyways, without further ado:
We first started thinking this when the LWYMMD music video was released and there were 15 Taylor’s and, coincidentally, 15 tracks on the album. Due to the wide variety of Taylor’s in the music video, this idea seemed reasonable.
Then Ed Sheeran, you know, basically confirmed that sonic cohesion is probably not the focus here.
“It’s a very diverse album, very diverse. So I think if people have it all worked out now, they’re wrong.”
My guess? There will be plenty of the edgier stuff like LWYMMD and RFI. Not only because of the album artwork, but if you take the “15 Taylors” theory, at least 7 or 8 of them look pretty intense.
2. Shake It Off and Out of The Woods
It didn’t strike me before, but did anyone else notice Shake it Off Taylor and OOTW Taylor are right next to each other?
If you’re doing the right-to-left “15 Taylor’s” theory and assuming orange-suited Taylor is the 1st track, isn’t it telling that Shake it Off Taylor is first (which signaled the start of the 1989 era), while Out of The Woods Taylor (which effectively ended the era from a music video perspective) is right after her…dead?
And taking it a step further, people keep saying “what if she never got out of the woods?” in which I think: remember when the narrator of that AT&T Now commercial said “and now..we’re out of time?”. Well.
Out of Time. You’re dead if you’re out of time.
(Granted, you’ve got bigger problems. Like, you know, eating people.)
From there, I don’t know what the heck to think of a possible narrative here. I just find it a little too coincidental.
This is very, very important:
Despite everyone in the comments saying “we been knew”, I think few are commenting on the shift here from 1989, her only album to not have the album title as a track.
I don’t count her self-titled album because *ahem* that’s her name.
What does this say about Rep? It’s a bit of a return to form for Taylor’s narrative-focused records.
And that’s where things get more interesting.
From the first time I saw the reputation cover art, it hit me that she’s going for something more high-concept than on 1989. While 1989, of course, worked around the idea that she was born in 1989 and was exploring the sound of that time, there wasn’t much of a central theme or story.
On Rep, it’s already pretty clear that there is a narrative-focus here with the album artwork. Many have pointed out how Taylor may be saying nothing is “black and white”. The half of her face being obscured also gives the impression that she is not who the media (or general public) says she is.
Personally, it feels like a concept album to me. LWYMMD, in particular.
“All I think about is Karma”?
Please, nobody got time for that. Especially Taylor.
I don’t know about you, but I became a Taylor Swift fan because of her tracks like Enchanted, Forever and Always, All Too Well, Dear John, The Moment I Knew, etc. It’s easy to see why these tracks are universally beloved by Swifties because, well, they’re exceptionally deep and relatable.
As I said before, 1989 is easily her least personal album.
Although Taylor at her least personal is more personal than anyone else.
Of course, we all know of that leak with an 8-minute track, speculated to be All Too Well. Keep in mind that “leak” also said the 4th track was supposed to be the first single. If we’re going by the “15 Taylor’s” theory left-to-right, it’s WANEGT, which isn’t even the right song. And right-to-left, it’s literally a ZOMBIE.
So I think it’s safe to say it’s probably not All Too Well.
Regardless, it’s the ATT spot that really heated up speculation:
It’s been long rumored that there are acoustic and country tracks on the album, which seems in-step with the “15 Taylors” theory. Meaning we could very well see a much deeper album than 1989. Maybe even more so than Red.
Let’s say the song Taylor’s about to sing is that 8 minute “All Too Well”. How would that make sense with all her old guitars? It wouldn’t.
The Rolling Stone’s “source” said Rep was “lyrically sharper and more emotionally complex than 1989″. I’m almost convinced the source is someone from Rolling Stone, as not even her friend Kelsea Ballerini seems to have heard the album.
The only problem with that theory is that we’re far out from the album’s release, which seems like a strange time to invite a reviewer from Rolling Stone to listen to the record.
Okay, this is more of an opinion, but hear me out.
For all that’s been said about LWYMMD being a “radical departure”, I don’t think Rep is going to be going in that direction. Mostly because Taylor already gave us a glimpse of her rock chops during the 1989 tour.
For all the talk of her taking a “3-year break”, that clip is only from 2 years ago, which is pretty reasonable for an artist to start thinking about the next steps in their career.
Whether or not that’s true, it’s interesting, isn’t it, that during the tour for the ultra-poppy 1989 she debuted rock versions of her old songs? Something tells me her interest was moving in that direction.
7. Shake It Off vs. LWYMMD.
Look, I’ve had a long complicated history with SIO. To this day, I just feel weird about it. It’s probably the biggest song of her career. I’m not planning to look it up the numbers, but we all know it was huge.
It’s never been my cup of tea, but it’s also been a point of late to say “LWYMMD is probably like SIO…nothing like the album”
The thing is, the LWYMMD video seems like a backbone to a concept.
Quite brilliantly, Taylor manages to include her old personas with a bunch of new ones. These essentially set us up for new characters while also recognizing some of our favorites who are meaningful to this new era.
LWYMMD seems more like a character piece (Jack literally said critics missed the “camp” in it). Camp, for those who don’t know, means something is sort of silly or ridiculous.
And if you think about it, all of the criminal imagery (once again, I’m thinking the “15 Taylor’s are in right to left order but I’m open to ideas) in Ready For It alludes to more of a character.
But, more on Ready For It another day. I’ve gone on for a while already.
So here are the takeaways:
1. An edgier sound with components of her old work.
2. “15 Taylor’s” theory, if true, is probably right to left.
3. Probably no All Too Well. But new, deeper songs. (I ain’t mad)
4. LWYMMD is a manifesto, setting up characters.
5. Buh-bye sonic cohesion.
6. A concept-focused album, more in the vein of Red.
7. “Out of Time”. If you’re dead, like Zombie Taylor, you’ve got no time.
8. Get ready for the return of narratives!
All to which I say: Hell yes.