team lea-lissa

[team-lealissa]

Exhibition Evening

What an amazing night the show was! It went very well for Team Lealissa. Both of us won placements to visit Second Shot and we came second in the Stop The Traffik Campaigns. 

The client feedback:

They were very receptive to our campaign and our thought process behind it.

They were amazed when we explained the whole process and how we had hand crafted the whole projected, making the final alterations in software. 

They were all very impressed using the sari fabric to represent the girls/womens culture and also how we had incorporated it inside the text on the posters.

They found all three images very striking and loved the fact that they were faceless to not stereotype so anybody viewing the image could imagine  that could them.

They were keen to view our social media strategy online.

They were very appreciative for the bag we created. The bag was part of our strategy. An item that just had the woman image and the cryptic tagline. A teaser design that people could buy to spread the word and grabs peoples attention out and about. 

All round, they were bowled over by our design process and how passionate we were about the project.

Second Shot Posters

Team Lealissa proud of our hard work!

Our table display featuring handmade cotton wool balls with candles in side, mounted social media campaign and SMP, feedback cards, a6 flyers, a flip display of our process and our screen printed tote bag.

So happy with the outcome and it's been such a fantastic project to tackle.

Stop The Traffik clients giving feedback on the 3 shortlisted chosen ones.

Yaaaay! We came second! Amazing result.

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The first three pictures are mockups of our social media strategy. We created a Facebook page and a Twitter page. We have also used QR scan codes on the flyers to hand out and leave in places for people to pick up. It's a teaser campaign collection to make people interact with the flyer and actively seek out what the flyer is about.

The last image is a mockup of our blog page.

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Everything is finally set up for the show. Just needs the final touches and extras such as the mounted mock ups, name tags, flyers and flip folder of process pics.

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Our SMP  and strategy for display at the exhibition.

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Awaiting eagerly for our posters, checking out the different types of print, in DS Colour Labs. :)

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Final prep work the day before the exhibition is set up. Cutting sari fabric and webbing it back together so they create a wider back drop.  Also, reinforcing frames with d-rings to help hang them properly when we attached the fishing wire.

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Group Poster

Group poster

Name was a group decision.

Comp idea: Gareth Robinson and Melissa Louise Holden

Group photo shoot of arms. Photography by Charlotte Leicester and Melissa Louise Holden.

Main arm model: Lucy Bryan-Smith

Digital art by Melissa Louise Holden, Nicole Paraskeva and Leanne Kennedy

Title text by Tom Beswick

Content text and logos placement by Leanne Kennedy

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The latest from Team Lealissa (@unravelthetruth). Run by two students studying Graphic Design & Advertising from The Manchester College. Help us raise awareness of trafficking in the fashion industry.

A link to our Twitter page. One of the ways we have chosen to have a social media online presence.

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Unravel The Truth

A link to our Facebook page. One of the ways we have chosen to have a social media online presence.

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Final prints.

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Printing feedback forms for the exhibition.

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Unravel the Truth QR Code

A QR code that links to our Facebook page. Created at http://www.qrstuff.com.

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Our choice of printer for our campaign posters.

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Formative Feedback from Venessa & Level 3 Class

Venessa:

Poster is coming along nicely. Good progress.

Image looks good. Makes and impact. Likes the hint of colour in the pins running through the campaign.

The headline type looks too pretty and isn’t conveying the message (worthless, helpless and trapped). Fabric is making the type feel too pretty. Need to come up with a more edgy, distressed typeface.

The content is contained well. It can benefit from being made smaller though.

After developing the poster with new fonts found online, it was clear that it still wasn’t working. We had an impromptu sketching session with Venessa to come up with a hand drawn type for the headline. We placed our sketches on the wall to evaluate them and also receive feedback from the Level 3 class.

Level 3 Class:

3 sketches caught the classes attention but there was one main design that clearly stood out from the others.

It works with the image. The type conveys a message that somebody worthless doesn’t have the energy to write, hence the scrappy text. They feel worthless so there is no constructed edges, just sketchy.

They felt the emotion from the poster which is exactly what we wanted.

The experiment was a success so now we will drawn up sketches to scan of the 3 words. Once they are scanned, we will put the text in Illustrator to complete the campaign.

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After designing the other words, scanning them and editing in software, these were what we came up with. 

We have finally chosen the design that has the headline filling the whole top of the poster.

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An impromptu experimentation to create our own hand drawn type because all the fonts we have experimented with in software we still not working for us.

These were placed on the wall to be judged by the Level 3 class. The overall winner was the design in the last picture. This was the stand out type that we were both drawn to also.

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Overnight additions

The headline has been placed on each design, using a clipping mask with the sari fabric inside. It is also placed in the start of each fact of information. 

The colour of the pins matches each poster design also because we want consistency running throughout.

Each fact of information has been designed to correspond with the appropriate headline.

Feedback (From peers and Tutor)

The imagery is striking with everybody giving us positive feedback.

The information and logo is contained nicely, although it could go down a touch smaller.

Venessa thought the headline was too pretty. It's not getting the words over correctly. We need to work on finding a different typeface.